Last Friday, March 15th, 2024, SBS Swiss Business School had the pleasure of hosting Mr. Peter Kelemen, an esteemed Guest Speaker and Startup Founder of The Sharpest Team. With a rich background at Procter & Gamble, Mr. Kelemen brought invaluable insights to our students. The session, titled “Cracking the Code: How Deep Consumer Understanding Unleashes Marketing Magic!”, was nothing short of inspiring. Mr. Kelemen presented a captivating business case, illustrating...
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