SBS News

Kloten-Zurich, 5 January 2025 In 2024, over 100 countries, encompassing nearly half the global population, held national elections. It was the most significant election year in history. The results were that 90% of the sitting governments were voted out! If that is not a clear message from the voters to the political elite of this world! 1. Invest in Tech: Generative AI is outdated. Agentic AI is new and refers...Read More

On Friday, December 13th, 2024, SBS Swiss Business School had the pleasure of hosting Mr. Giuliano Lenz, Owner and CEO of The Gentlemen’s Clinic, as a Guest Speaker. During the session, Mr. Lenz shared his remarkable journey from working as a paramedic to becoming a successful entrepreneur and business leader. Through his session titled “From Paramedic to CEO – A Journey of Entrepreneurship and Execution,” Mr. Lenz offered valuable insights...Read More

At SBS Swiss Business School, education goes far beyond the classroom. Our practical approach ensures that students don’t just learn business theories—they experience them in action. This philosophy was on full display during a recent visit to the iconic Hallenstadion in Zurich, where our bachelors students had an exclusive backstage tour and a rare opportunity to interact with industry leaders. A Front-Row Seat to Real-World Business The Hallenstadion, one of...Read More

At SBS Swiss Business School, we pride ourselves on offering our students not only a world-class education but also the opportunity to learn from professors whose research is making a significant global impact. Therefore, SBS Swiss Business School is thrilled to share the remarkable achievement of one of our distinguished faculty members whose recent publications have been ranked in the TOP 2% worldwide by SCOPUS. Prof. Dr. Michael Gerlich, a...Read More

We are delighted to celebrate the outstanding achievement of one of our former DBA graduates, Dr. G. Monray, whose latest book, US-China Global Supremacy: 2030 Forecast (2024), has reached the #1 spot in Amazon’s Best Sellers list in the Macroeconomics and Comparative Economics categories. This groundbreaking book provides an in-depth analysis of the economic and geopolitical landscape between the U.S. and China, featuring over 100 comparative indicators, 250+ charts, and...Read More

We are delighted to thank Mr. Lorenzo De Martino for delivering an inspiring and insightful guest lecture at SBS Swiss Business School. With an impressive background spanning global companies, Mr. De Martino shared invaluable knowledge on Supply Chain Management, focusing on the roles of Sales and Operations Planners and Demand Planners. His expertise and real-world experience captivated our students, who engaged with thoughtful questions on operational challenges, industry trends, and...Read More

Last week, SBS Swiss Business School had the privilege of hosting ten esteemed student counselors from prestigious international schools across the globe. Representing countries as diverse as Australia, Vietnam, Monaco, Spain, Italy, Germany, Canada, and Dubai, these professionals embarked on a rewarding journey to discover more about SBS Swiss Business School and its offerings. The day began with a campus tour led by Ms. Nadja Ergina, our Student Recruitment Manager,...Read More

SBS Swiss Business School proudly showcases the remarkable achievements of its distinguished faculty, who lead critical discussions on emerging technologies and their transformative impact on industries worldwide. Prof. Dr. Michael Gerlich, a renowned artificial intelligence (AI) expert and Head of the Center for Strategic Corporate Foresight and Sustainability at SBS Swiss Business School, recently shared his expertise at the Novartis Internal Audit Townhall. In a session titled “AI Futures: Essential...Read More

On Friday, 15 November 2024, MBA students at SBS Swiss Business School had the privilege of engaging with Mr. Brian Rooney, Head of Data at Radicant Bank, during an insightful guest speaker session. The session, titled “Building a Scalable Data Infrastructure for Deeper Customer Understanding,” provided students with valuable perspectives on the intersection of technology, data analytics, and customer-centric business strategies. Mr. Rooney shared his expertise on designing data infrastructures...Read More

SBS Swiss Business School is proud to highlight an impactful project supported voluntarily by Dr. Wolfs and his esteemed colleague Dr. Mathias Mondo, aimed at empowering the youth and women of Cameroon. The initiative, the Youth and Women Employment and Empowerment Project (YWEEP), is in collaboration with PwC Afrique Francophone SubSaharienne and the UNDP (United Nations Development Programme), which is associated with the project under the initiative code UNDP-CMR-00360. This...Read More

We are thrilled to announce that SBS Swiss Business School has been awarded a 5-Star Rating in Online Learning from QS Stars! This distinguished rating reflects our unwavering commitment to delivering a premier online learning experience that meets the evolving needs of today’s students. The Online Learning category from QS Stars evaluates institutions that provide a comprehensive range of fully online programs, alongside traditional on-campus offerings. This rating focuses on...Read More

On Friday, October 18, 2024, SBS Swiss Business School had the pleasure of hosting Gergely Gazdag, Founding Partner of Patrimony Edge, as part of our ongoing Guest Speaker series for MBA students. His presentation, titled “Can an SME become the next Amazon or Netflix? Exploration for Resource-Constrained Organizations,” offered a thought-provoking perspective on how organizations can achieve significant growth and innovation despite resource constraints. Drawing from his extensive experience in...Read More

SBS Swiss Business School is gearing up for a special Research Conference on October 25, 2024, from 9:00 AM to 12:45 PM. This exclusive event, titled The Integration of AI and Technology in Modern Business Practices, will explore the latest advancements in AI and its profound impact on industries such as finance, marketing, and management. This conference is a unique opportunity to hear from top scholars and industry experts about...Read More

We are excited to announce the latest issue of the SBS Journal of Applied Business Research (SBS-JABR), now available for September 2024! This edition features cutting-edge research exploring topics such as: Balancing Profitability and Sustainability: A holistic review of the tourism industry’s environmental and social impacts by Dr. Farshid Emdadi. Employee-Based Brand Equity: Insights from tourism businesses in Vietnam, highlighting the importance of organizational culture and internal branding in employee...Read More

The new academic year at SBS Swiss Business School is off to an exciting start with the induction of our new CAP, BSc, and MSc students. Fresh faces from around the world are settling into campus life, eager to embark on their academic journeys. To enhance their experience, we have organized various events and activities, including academic webinars, field trips, and company visits. This year’s vibrant welcome weeks have been...Read More

On September 21st, SBS Swiss Business School proudly hosted its grand graduation ceremony at the stunning GDI in Rüschlikon. Graduates from diverse programs and countries gathered to celebrate their hard-earned achievements. The ceremony brought together the global SBS community in a moment of shared pride, accomplishment, and unity. Following the formal graduation, a vibrant apéro was held, where graduates, faculty, and guests connected and celebrated against the picturesque backdrop of...Read More

On Friday, September 13, 2024, SBS Swiss Business School was honored to welcome Esteban Polidura, Managing Director and Head of Investment Strategy for the Americas at Julius Bär, for an engaging and insightful guest speaker session on campus. In his talk, titled “Market Outlook Mid-Year 2024: Let’s Get Cyclical,” Mr. Polidura shared his deep expertise in investment strategy, offering a comprehensive analysis of the current market landscape. His in-depth discussion...Read More

We are delighted to announce that Dr. Wolfs and Dr. Frimpong have published another insightful article titled “Beyond the P-Value: The Significance of Inconclusive Results and the Role of the IIRF in Advancing Scientific Inquiry.” This latest piece has been featured in the Journal of Investment, Banking and Finance (ISSN: 2997-2256). In their paper, they address the often-overlooked topic of inconclusive results in scientific research. They introduce the Integrated Inconclusive...Read More

SBS Swiss Business School has achieved a significant milestone by receiving accreditation and recognition from the Ministry of Education of the People’s Republic of China for its business programs. This accreditation is a testament to the school’s commitment to delivering high-quality education that meets international standards. The endorsement by the Chinese Service Center for Scholarly Exchange (CSCSE) further solidifies SBS’s global reputation. The CSCSE, a subsidiary of the Ministry of...Read More

On Friday, August 16th, SBS Swiss Business School had the pleasure of hosting Ms. Patricia Santos, an esteemed Branding Consultant, as our guest speaker. Ms. Santos delivered an engaging and insightful presentation on “Branding with Essence,” sharing her extensive experience and expertise with our MBA students and the broader SBS community. Her talk provided valuable perspectives on the art and science of effective branding, emphasizing the importance of authenticity and...Read More