Last Friday, March 15th, 2024, SBS Swiss Business School had the pleasure of hosting Mr. Peter Kelemen, an esteemed Guest Speaker and Startup Founder of The Sharpest Team. With a rich background at Procter & Gamble, Mr. Kelemen brought invaluable insights to our students.
The session, titled “Cracking the Code: How Deep Consumer Understanding Unleashes Marketing Magic!”, was nothing short of inspiring. Mr. Kelemen presented a captivating business case, illustrating the power of holistic marketing strategies. From consumer understanding and insights generation to a successful market launch, he demonstrated how to leverage various digital marketing approaches effectively.
It was an enlightening experience for all attendees, showcasing the importance of profound consumer insights in driving marketing success. We extend our heartfelt gratitude to Mr. Kelemen for sharing his expertise and enriching our learning journey.
Stay tuned for more enriching experiences at SBS!