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Quality Assurance Strategy

The SBS Quality Assurance Strategy (Quality Education Handbook) supports the school's vision and mission and is aligned with applicable legal and accreditation requirements.

 

Guided by the SBS Strategic Plan 2026–2030, our approach emphasizes stakeholder engagement, continuous improvement, and outcome-based measurement.

 

Inspired by the principle of Kaizen (every defect is a treasure), we embrace continuous improvement by reflecting on our practices, learning from challenges, and identifying opportunities to enhance quality.

Vision and Mission – Quality Assurance

The vision and mission of SBS are positioning the institution as an internationally oriented tertiary education institution focusing on business education, applied research, and services.

Vision

“We at SBS Swiss Business School strive to redefine business education through AI-driven learning, equipping future leaders with the skills, mindset, and ethical foundation to navigate and shape the evolving world of business. Through a commitment to intelligent innovation, we create transformative learning experiences that prepare professionals to create meaningful impact in an ever-evolving global economy” May 2025

Mission

“Through a blend of practical studies and applied research via on-campus, hybrid, or online modalities, using an andragogical learning philosophy, our mission is to prepare students in tertiary-level programs and continuing education to carry out professional management and leadership activities in an international environment, while furthering applied research and services for the academic field of business administration for the regional, national and global business communities.” May 2025

The quality assurance strategy guides the activities in implementing the vision and mission.

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Context and Legal Requirements

SBS Swiss Business School is based in Kloten-Zurich, Switzerland, and operates internationally through teaching, research, and related services. Our Quality Assurance Strategy supports compliance with applicable legal and accreditation requirements and promotes continuous institutional improvement.

Switzerland is a member of the European Higher Education Area (EHEA) and follows the Standards and Guidelines for Quality Assurance in the European Higher Education Area (ESG, 2015).

SBS's quality assurance framework is aligned with the applicable ESG standards and the requirements of the Swiss Higher Education Act (HEdA), as implemented through the Swiss institutional accreditation framework.

In addition, SBS is committed to maintaining international quality standards through rigorous internal evaluation processes and external reviews conducted by accreditation bodies in Switzerland, the United Kingdom, and the United States.

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Quality Assurance Goals

The main quality assurance goals are derived from the SBS Strategic Plan 2026–2030, which defines the institution's Key Success Factors (KSFs) and Key Performance Indicators (KPIs).

The five main Key Success Factor categories are:

  1. Academic Excellence and Reputation
  2. Industry and Employer Recognition
  3. International and Global Impact
  4. Research and Thought Leadership
  5. Swiss Regulatory Requirements

Each Key Success Factor is supported by defined Key Performance Indicators, including indicators related to program accreditation. These KPIs help SBS measure educational outcomes, monitor institutional performance, and identify opportunities for continuous improvement.

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Approach to Quality Assurance and Culture

SBS Swiss Business School's approach to quality assurance is based on stakeholder engagement, continuous improvement, and outcome-based measurement.

 

Our key stakeholders include students, faculty, staff, alumni, the business community, and owners. These groups are represented on institutional boards and actively contribute to the school's governance and quality assurance processes.

 

Our continuous improvement process is based on the Deming Plan-Do-Study-Act (PDSA) cycle. SBS applies a Plan-Do-Study-Adapt approach, emphasizing adaptability, continuous learning, and stakeholder trust.

 

SBS maintains an integrated, outcome-oriented Institutional and Academic Performance Management System. At the program level, qualitative and quantitative data are collected and analyzed through formative and summative assessments to identify opportunities for improvement and support evidence-based decision-making.

References

  • Deming, W. Edwards (2020) PDSA Cycle. Oct.10.

  • SBS Institutional and Corporate Governance Framework. SBS Internal Document; Zurich.

  • SBS Strategic Plan 2026-2030 (March 2026). SBS Internal Document; Zurich.

  • Standards and Guidelines for Quality Assurance in the European Higher Education Area (ESG). (2015). Brussels, Belgium.