Master of Science in Digital Marketing (online)

Our MSc in Digital Marketing is a specialized graduate program designed to equip our students with advanced knowledge and skills in the field of digital marketing. This degree focuses on strategies, techniques, and tools used to effectively promote products, services, and brands in the digital landscape. It combines theory, practical skills, and a deep understanding of consumer behavior to drive successful marketing campaigns and achieve business goals.

Benefits

Pursuing our MSc degree challenges you to think critically, solve problems, and innovate.
It fosters personal growth and confidence in your abilities. The degree enhances your qualifications and positions you as a digital marketing specialist.
It opens doors to advanced roles such as digital marketing manager, social media specialist, content marketing manager, e-commerce manager, and more.

Learning Outcomes

Develop and implement comprehensive digital marketing strategies that align with business objectives, target audience, and industry trends.

Utilize data analytics tools to collect, interpret, and draw actionable insights from digital marketing data, enabling informed decision-making.

Evaluate the effectiveness of digital marketing initiatives and make strategic adjustments based on data analysis and performance metrics.

Starting Date

September
January

Course Curriculum

Admissions

Tuition Fees

Accreditation

TERM 1

MIM 520 – Digital Marketing (5 ECTS)

MOB 511 – Leading Responsibly (5 ECTS)

THE 500 – Research Methods and Data Analysis (5 ECTS)

MDD 566 – Digital and Social Media Design (5 ECTS)

TERM 2

MCB 584 – The Digital Consumer (5 ECTS)

MSM 596 – Social Media (5 ECTS)

MAA 524 – Predictive Analytics & Machine Learning (5 ECTS)

MDM 533 – Digital Marketing Research (5 ECTS)

TERM 3

MAA 520 – Web Marketing Analytics & AI (5 ECTS)

MCB 577 – Brand Building (5 ECTS)

MIS 597 – Cloud Computing (5 ECTS)

MSN 507 – Digital Marketing Strategy (5 ECTS)

TERM 4

THE 655 – Thesis (30 ECTS)

TOTAL: 90 ECTS

Mode of study: full-time (2 years)

90 ECTS / (Level / EQF 7)

Successful completion of a Bachelor’s degree in the related field
English Proficiency for non-native speakers
Successful completion of the admissions interview
SBS admissions exam (when applicable)

Notes:

– Applicants who do not meet the Bachelor Admission Criteria will be reviewed by the SBS Admissions Team.

– Applicants who do not have a Bachelor’s degree in the related field will be asked to successfully complete the SBS Massive Open Online Courses (so-called LEVEL UP exam) prior to entering one of the SBS Master programs.

Required documentation for Master Programs

Copy of Bachelor’s degree (transcript and diploma)
Copy of the official Bachelor transcripts (grade sheet)
Complete CV and work certificates indicating professional experiences and responsibilities
- No work experience required for the two years’ full-time program
- Minimum one-year work experience required for the one-year, full-time Master of Science
English proficiency unless previous education was conducted in English
- TOEFL IBT 90, IELTS 6.5 or equivalent
One reference letter (professional or academic)
Front-facing photograph, high quality in jpg/png/gif format
Scanned copy of passport or government-issued ID
Application fee of CHF 150.- (PayPal to account [email protected] or via bank transfer)

Tuition fees at SBS Swiss Business School can be paid in full or in installments according to the payment plan below.

Application fee (non-refundable):	CHF 200.-
Administration fee (Non-refundable):	CHF 3’000.-
Start of Semester 1	CHF 7’000.-
Start of Semester 2	CHF 7’000.-
Start of Semester 3	CHF 7’000.-
Total tuition fees	CHF 24‘200.-

SBS Swiss Business School is a Swiss University of Applied Sciences Institute institutionally accredited in accordance with the Swiss Federal Act, HEdA. The independent higher learning institution is nationally certified and institutionally accredited. In addition, the Master of Science program is internationally accredited by the following professional accreditation bodies:

Learn more about our accreditation bodies

SBS Experience Stories

“
I chose to study at SBS Swiss Business School as I was searching for an international environment that offers postgraduate degrees in English. The range of programs offered the familiar environment and location within Zurich have contributed to my choice of SBS. The program has enabled me to broaden my global perspectives as a result of the international demographic of students and staff. The postgraduate experience has been both fun and challenging. It enabled me to develop transferable knowledge, skills, and understanding.
Vivian Diana Lo Pei Ling
MSc Alumni
“
I choose SBS Swiss Business School because I wanted to gain my knowledge in business but i also wanted to be awarded a Swiss Degree. Moreover, the MSc Program at SBS was also attractive as it allowed me to have full time class in the first year followed by a one-year internship, which allowed me to apply all the knowledge I learned in my first year. I would highly recommend SBS.
Rafael Vrhovac
MSc Alumni
“
SBS fosters a competitive environment to propel us for the ever changing world in the field of International Management. The amount of motivation and enthusiasm that each teacher exudes shows how much they want you to excel in your subject. A really unique experience with students from multicultural countries working together to achieve a common goal.
Ranganathan Ramasubramanian
MSc Alumni