Graduate Program

Master of Science in Digital Marketing (online)

SBS Swiss Business School > Swiss Master Programs > Master of Science (MSc) > Master of Science in Digital Marketing (online)

Our MSc in Digital Marketing is a specialized graduate program designed to equip our students with advanced knowledge and skills in the field of digital marketing. This degree focuses on strategies, techniques, and tools used to effectively promote products, services, and brands in the digital landscape. It combines theory, practical skills, and a deep understanding of consumer behavior to drive successful marketing campaigns and achieve business goals.


  • Pursuing our MSc degree challenges you to think critically, solve problems, and innovate.
  • It fosters personal growth and confidence in your abilities. The degree enhances your qualifications and positions you as a digital marketing specialist.
  • It opens doors to advanced roles such as digital marketing manager, social media specialist, content marketing manager, e-commerce manager, and more.

Learning Outcomes


Develop and implement comprehensive digital marketing strategies that align with business objectives, target audience, and industry trends.


Utilize data analytics tools to collect, interpret, and draw actionable insights from digital marketing data, enabling informed decision-making.


Evaluate the effectiveness of digital marketing initiatives and make strategic adjustments based on data analysis and performance metrics.

Starting Date

  • September
  • January

Department Contact Info

Master of Science Program 

Stacey Sturrock-Davies
MSc Program Manager
+41 44 880 00 88
[email protected]

Flughafenstrasse 3
8302, Kloten-Zurich

Mon – Fri 08:30 – 18:00

Social Info

Appointment Request Download Brochure

Course Curriculum
Tuition Fees

TERM 1                               

Digital Marketing (5 ECTS)

Leading Responsibly (5 ECTS)

Research Methods and Data Analysis (5 ECTS)

Digital and Social Media Design (5 ECTS)



The Digital Consumer (5 ECTS)

Social Media (5 ECTS)

Predictive Analytics & Machine Learning (5 ECTS)

Digital Marketing Research (5 ECTS)



Web Marketing Analytics & AI (5 ECTS)

Brand Building (5 ECTS)

Cloud Computing (5 ECTS)

Digital Marketing Strategy (5 ECTS)



Thesis (30 ECTS)                                                                                          



Mode of study: online (1.5 years)

90 ECTS / (Level / EQF 7)

  • Successful completion of a Bachelor’s degree from a recognized university
  • English Proficiency for non-native speakers
  • Successful completion of the admissions interview
  • SBS admissions exam (when applicable)


– Applicants who do not meet the Bachelor Admission Criteria will be reviewed by the SBS Admissions Team.

– Applicants who do not have a Bachelor’s degree in the related field will be asked to successfully complete the SBS Massive Open Online Courses (so-called LEVEL UP exam) prior to entering one of the SBS Master programs.

Required documentation for Master Programs

  • Copy of Bachelor’s degree (transcript and diploma)
  • Copy of the official Bachelor transcripts (grade sheet)
  • Complete CV and work certificates indicating professional experiences and responsibilities
  • English proficiency unless previous education was conducted in English
    • TOEFL IBT 90, IELTS 6.5 or equivalent
  • One reference letter (professional or academic)
  • Front-facing photograph, high quality in jpg/png/gif format
  • Scanned copy of passport or government-issued ID
  • Application fee of CHF 150.- (PayPal to account [email protected] or via bank transfer)

Tuition fees at SBS Swiss Business School can be paid in full or in installments according to the payment plan below.

Application fee (non-refundable):

CHF 150.-

Administration fee (Non-refundable):

CHF 3’000.-

Start of Semester 1

CHF 7’000.-

Start of Semester 2

CHF 7’000.-

Start of Semester 3

CHF 7’000.-

Total tuition fees

CHF 24‘150.-

SBS Swiss Business School is a Swiss University of Applied Sciences Institute institutionally accredited in accordance with the Swiss Federal Act, HEdA. In addition, the Master of Science program is internationally accredited by the following professional accreditation bodies:

Learn more about our accreditation bodies

SBS Experience Stories

  • I chose to study at SBS Swiss Business School as I was searching for an international environment that offers postgraduate degrees in English. The range of programs offered the familiar environment and location within Zurich have contributed to my choice of SBS. The program has enabled me to broaden my global perspectives as a result of the international demographic of students and staff. The postgraduate experience has been both fun and challenging. It enabled me to develop transferable knowledge, skills, and understanding.

    Vivian Diana Lo Pei Ling
    MSc Alumni
  • I choose SBS Swiss Business School because I wanted to gain my knowledge in business but i also wanted to be awarded a Swiss Degree. Moreover, the MSc Program at SBS was also attractive as it allowed me to have full time class in the first year followed by a one-year internship, which allowed me to apply all the knowledge I learned in my first year. I would highly recommend SBS.

    Rafael Vrhovac
    MSc Alumni
  • SBS fosters a competitive environment to propel us for the ever changing world in the field of International Management. The amount of motivation and enthusiasm that each teacher exudes shows how much they want you to excel in your subject. A really unique experience with students from multicultural countries working together to achieve a common goal.

    Ranganathan Ramasubramanian
    MSc Alumni

Academic Calendar

Download the academic calendar

Download Here

Annual Program Reports

Review our class and employment profiles.

Read Here

MSc Information Webinars

Sign up for a webinar and speak to our program manager about the program! 

Sign Up

Boost Your Career Prospects 

With our Master of Science Programs 

For SBS Swiss Business School in general.