Earn a degree aligned with Swiss higher education standards
Online Graduate Program
MASTER OF SCIENCE IN DIGITAL MARKETING
Ready to lead in the fast-evolving world of digital marketing?
Looking for a Swiss State-Accredited and QS 5-Star Rated Online Learning master’s program that combines academic excellence with real-world experience?
Accelerate your global career with a degree that equips you with the skills, confidence, and leadership mindset to thrive in today’s digital economy.
Turn Data, Creativity, and Technology Into Powerful Digital Marketing Strategies
The Online Master of Science (MSc) in Digital Marketing (90 ECTS) at SBS Swiss Business School is designed for ambitious professionals who want to develop the strategic, creative, and analytical expertise needed to succeed in today's digital economy.
This 100% online master's program, which can be completed in 1.5 years, combines practical business applications with modern digital marketing approaches, including social media marketing, digital branding, consumer behavior, predictive analytics, and AI-powered marketing insights.
Develop the skills to design effective marketing campaigns, understand changing customer expectations, and make informed decisions that strengthen brands and support business growth.
Why This Degree Matters: Turn Digital Marketing Expertise Into Business Growth
- Think strategically: Move beyond traditional marketing approaches and learn to develop digital strategies that strengthen brands, engage customers, and create business value.
- Make data-driven decisions: Build analytical and creative capabilities to understand consumer behavior, evaluate marketing performance, and identify new opportunities.
- Advance your career: Develop expertise relevant to opportunities in digital marketing management, brand management, social media strategy, marketing analytics, e-commerce, and marketing consulting.
What You Will Learn
You will develop the ability to:
- Develop and implement digital marketing strategies that support business growth.
- Analyze digital consumer behavior and create meaningful customer experiences.
- Build brands and engage audiences through digital and social media channels.
- Apply predictive analytics, digital marketing research, and AI-powered analytics to improve marketing decisions.
- Evaluate marketing performance and use insights to identify opportunities for innovation and growth.
Where Our Graduates Work
SBS MSc graduates go on to build successful careers with leading global organizations across a wide range of industries. Our alumni work at internationally recognized companies and institutions, including the International Committee of the Red Cross, Sandoz, Roche, Novo Nordisk, and Procter & Gamble, reflecting the international perspective, business expertise, and leadership skills developed through the SBS MSc program.
See Where the SBS MSc Can Take You
Explore graduate employment outcomes, salary insights, placement rates, time to employment, international diversity, and the industries where SBS MSc graduates build successful global careers. View the MSc Class Profile 2024–2025
Apply now and start your journey toward becoming a global digital marketing leader.
LIMITED SEATS AVAILABLE!
Learn More About Our Online MSc – Join the Upcoming MSc Webinar or Book a Personalized Appointment:
Note
SBS Swiss Business School is institutionally accredited under the Swiss Higher Education Act (HEdA) by the Swiss Accreditation Council as a university of applied sciences institute (2021–2028).
Why Choose SBS Swiss Business School?
THE SBS ILEARN DIGITAL LEARNING PLATFORM PROVIDES INTERACTIVE TOOLS, REAL-TIME UPDATES, AND COLLABORATIVE SPACES THAT SUPPORT AND ENHANCE YOUR ONLINE
SBS iLearn Portal: Online Resources
The Online MSc at a Glance
PROGRAM DETAILS
The Master of Science (MSc) in Digital Marketing at SBS Swiss Business School offers a comprehensive, career-oriented curriculum that integrates business strategy, digital transformation, customer experience, organizational change, innovation and new business models, as well as responsible governance and ethical leadership.
This 100% online, 1.5-year program (90 ECTS) combines academic rigor with practical, real-world applications, preparing graduates to make informed decisions, drive innovation, and lead AI-driven business transformation.
Program Structure
The curriculum is organized into four terms:
- Terms 1–3: Twelve courses worth 5 ECTS each, totaling 60 ECTS.
- Term 4: Master's thesis worth 30 ECTS.
Total: 90 ECTS credits.
What You Will Study. The curriculum includes:
TERM 1
- Digital Marketing
- Leading Responsibly
- Research Methods and Data Analysis
- Digital and Social Media Design
TERM 2
- The Digital Consumer
- Social Media
- Predictive Analytics & Machine Learning
- Digital Marketing Research
TERM 3
- Web Marketing Analytics & AI
- Brand Building
- Cloud Computing
- Digital Marketing Strategy
TERM 4
- Thesis (30 ECTS)
TOTAL: 90 ECTS credits
| Classes starting |
February 2027 (Ongoing Enrollment) |
|---|---|
| Duration |
1.5 years |
| Format / Location | Online |
Explore the SBS Swiss Business School Academic Calendar for the Online MSc in Digital Marketing, featuring key dates, course schedules, and thesis deadlines.
Mode of study: online (1.5 years)
90 ECTS / (Level / EQF 7)
- Successful completion of a Bachelor’s degree or equivalent from a recognized educational institution.
- English Proficiency for non-native speakers
- Successful completion of the admissions interview
- SBS admissions exam (when applicable)
Notes:
- Applicants who do not meet the Bachelor Admission Criteria will be reviewed by the SBS Admissions Team.
- Applicants who do not have a Bachelor’s degree in the related field will be asked to successfully complete the SBS Massive Open Online Courses (so-called LEVEL UP exam) prior to entering one of the SBS Master programs.
Required documentation for Master Programs
- Copy of Bachelor’s degree (transcript and diploma)
- Copy of the official Bachelor transcripts (grade sheet)
- Complete CV and work certificates indicating professional experiences and responsibilities
- English proficiency unless previous education was conducted in English
- TOEFL IBT 90, IELTS 6.5, Duolingo or equivalent
- One reference letter (professional or academic)
- Front-facing photograph, high quality in jpg/png/gif format
- Copy of passport or ID
- Application fee of CHF 150.- (PayPal to account [email protected] or via bank transfer)
Tuition fees at SBS Swiss Business School can be paid in full or in installments according to the payment plan below.
We offer a 5% tuition fee reduction on full payment at the start of the program.
Tuition fees at SBS Swiss Business School may be paid in full or through installments, according to the Online MSc payment schedule.
Tuition fees include teaching materials and examinations.
We offer a 5% tuition fee reduction on full payment at the start of the program.
| Application fee (non-refundable) | CHF 150.- |
| Administration fee (one-time, non-refundable)* | CHF 2’250.- |
| 12 courses | CHF 1'250 - per course |
| Total Program Fees | CHF 17‘400.- |
Notes:
- All fees include teaching materials and applicable VAT. All amounts are stated in Swiss francs (CHF).
- The total program fee of CHF 17'400 includes CHF 15'000 in course tuition fees, a CHF 2'250 one-time administration fee, and a CHF 150 non-refundable application fee.
- Tuition fees may be paid in full or through installments according to the Online MSc payment schedule.
- The CHF 2'250 administration fee is non-refundable.
Equal Tuition Fees for All Students
At SBS Swiss Business School, we believe in equal opportunities. Our tuition fees are the same for local and international students, providing equal access to our international learning environment.
SBS Swiss Business School, located in Kloten-Zurich, Switzerland, is institutionally accredited under the Swiss Higher Education Act (HEdA) by the Swiss Accreditation Council as a university of applied sciences institute (2021–2028).
SBS is also accredited by the British Accreditation Council (BAC) as an independent higher education institution in Switzerland.
SBS business programs hold specialized international program accreditations from the Accreditation Council for Business Schools and Programs (ACBSP) and the International Accreditation Council for Business Education (IACBE), both recognized by the Council for Higher Education Accreditation (CHEA).
Note: The Online Master of Science (MSc) in Digital Marketing is currently pending accreditation approval from IACBE.
These accreditations reflect SBS's commitment to academic quality, internationally recognized standards, and continuous improvement.
SBS Swiss Business School has earned international recognition for its commitment to high-quality, globally oriented business education.
Several SBS programs have been recognized through international rankings and listings published by organizations such as QS and CEO Magazine.
Our institutional and program recognitions include:
- Joint #4 Globally – Executive MBA, CEO Magazine Global MBA Rankings 2026
- #5 Globally – Online MBA, CEO Magazine Global MBA Rankings 2026
- Premier DBA Provider, CEO Magazine Global DBA Listing 2026
- #29 in Europe, the Middle East, and Africa (EMEA) – Online MBA, QS Online MBA Rankings 2026
- QS 5-Star Rating for Online Learning, recognizing SBS's online learning provision
These achievements highlight the international recognition of SBS and its postgraduate programs and reflect our commitment to practical, internationally oriented business education.
Discover the academic specializations and international diversity of students enrolled in the SBS Master of Science (MSc) programs.
Explore student demographics, international representation, graduate placement outcomes, employment sectors, salary insights, and time to employment after graduation.
TESTIMONIALS
Voices of success
The range of programs offered the familiar environment and location within Zurich have contributed to my choice of SBS.
Vivian Diana Lo Pei Ling
MSc Alumni
The MSc Program at SBS was attractive as it allowed me to have full time class in the first year followed by a one-year internship, which allowed me to apply all the knowledge I learned in my first year
Rafael Vrhovac
MSc Alumni
SBS fosters a competitive environment to propel us for the ever changing world in the field of International Management.
Ranganathan Ramasubramanian
MSc Alumni
Admissions
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