Create and implement comprehensive digital marketing strategies that align with business objectives, target audiences, and current industry trends.
Online Graduate Program
MASTER OF SCIENCE IN DIGITAL MARKETING
Ready to lead in the fast-evolving world of digital marketing?
Looking for a Swiss State-Accredited and QS 5-Star Rated Online Learning master’s program that combines academic excellence with real-world experience?
Accelerate your global career with a degree that equips you with the skills, confidence, and leadership mindset to thrive in today’s digital economy.
How can you turn data, creativity, and technology into powerful marketing strategies?
The Online Master of Science (MSc) in Digital Marketing (90 ECTS credits) at SBS Swiss Business School is designed for ambitious professionals who want to master the strategies and tools driving success in today’s digital economy.
This fully online master’s program, completed in as little as 1.5 years, combines strategic insight, analytical expertise, and creative innovation to help you excel in areas such as social media marketing, digital branding, content strategy, SEO, data analytics, and consumer engagement.
You’ll gain a deep understanding of digital consumer behavior, learn how to design data-driven marketing campaigns, and develop the leadership skills to manage digital transformation in global organizations.
Why Choose the Online MSc at SBS?
- Swiss State-Accredited & Internationally Recognized – Earn a degree respected by employers worldwide and aligned with international academic standards.
- QS 5-Star Rated for Online Learning – SBS Swiss Business School is recognized by QS Stars for delivering world-class online education.
- Taught 100% in English – Study in a dynamic, multicultural, and user-friendly online platform designed for global learners.
- Career Support & Networking – Access personalized career counseling, global job opportunities, and a strong international alumni network.
- Work-Applied Learning Approach – Apply what you learn directly to your career or business, creating immediate professional impact.
- Global Collaboration & Cultural Exchange – Connect and collaborate with international peers and expert faculty, expanding your worldview and professional network.
- Fully Online & Flexible – Enjoy complete flexibility to study anytime, anywhere, without interrupting your career or personal commitments.
Shape the future of marketing with strategy, creativity, and innovation.
Apply now and start your journey toward becoming a global digital marketing leader.
LIMITED SEATS AVAILABLE!
Learn More About Our Online MSc – Join the Upcoming MSc Webinar or Book a Personalized Appointment:
Learning Outcomes
THE SBS ILEARN DIGITAL LEARNING PLATFORM PROVIDES INTERACTIVE TOOLS, REAL-TIME UPDATES, AND COLLABORATIVE SPACES THAT SUPPORT AND ENHANCE YOUR ONLINE
SBS iLearn Portal: Online Resources
The Online MSc at a Glance
PROGRAM DETAILS
The Master of Science (MSc) in Artificial Intelligence for Business at SBS Swiss Business School offers a comprehensive, career-oriented curriculum that integrates business strategy, digital transformation, customer experience, organizational change, innovation and new business models, as well as responsible governance and ethical leadership.
This 90 ECTS program combines academic rigor with real-world application, preparing graduates to lead in today’s data-driven global economy.
TERM 1
- Digital Marketing (5 ECTS)
- Leading Responsibly (5 ECTS)
- Research Methods and Data Analysis (5 ECTS)
- Digital and Social Media Design (5 ECTS)
TERM 2
- The Digital Consumer (5 ECTS)
- Social Media (5 ECTS)
- Predictive Analytics & Machine Learning (5 ECTS)
- Digital Marketing Research (5 ECTS)
TERM 3
- Web Marketing Analytics & AI (5 ECTS)
- Brand Building (5 ECTS)
- Cloud Computing (5 ECTS)
- Digital Marketing Strategy (5 ECTS)
TERM 4
- Thesis (30 ECTS)
TOTAL: 90 ECTS
| Classes starting |
March 2027 (Ongoing Enrollment) |
|---|---|
| Duration |
1.5 years |
| Format / Location | Online |
Explore the SBS Swiss Business School Academic Calendar for the Online MSc in Digital Marketing, featuring key dates, course schedules, and thesis deadlines.
Mode of study: online (1.5 years)
90 ECTS / (Level / EQF 7)
- Successful completion of a Bachelor’s degree from a recognized university
- English Proficiency for non-native speakers
- Successful completion of the admissions interview
- SBS admissions exam (when applicable)
Notes:
- Applicants who do not meet the Bachelor Admission Criteria will be reviewed by the SBS Admissions Team.
- Applicants who do not have a Bachelor’s degree in the related field will be asked to successfully complete the SBS Massive Open Online Courses (so-called LEVEL UP exam) prior to entering one of the SBS Master programs.
Required documentation for Master Programs
- Copy of Bachelor’s degree (transcript and diploma)
- Copy of the official Bachelor transcripts (grade sheet)
- Complete CV and work certificates indicating professional experiences and responsibilities
- English proficiency unless previous education was conducted in English
- TOEFL IBT 90, IELTS 6.5, Duolingo or equivalent
- One reference letter (professional or academic)
- Front-facing photograph, high quality in jpg/png/gif format
- Copy of passport or ID
- Application fee of CHF 150.- (PayPal to account [email protected] or via bank transfer)
Tuition fees at SBS Swiss Business School can be paid in full or in installments according to the payment plan below.
We offer a 5% tuition fee reduction on full payment at the start of the program.
| Application fee (non-refundable): | CHF 150.- |
| Administration fee (Non-refundable): | CHF 2'250.- |
| 12 courses | CHF 1’250.- |
| Total tuition fees | CHF 17‘400.- |
SBS Swiss Business School is institutionally recognized in Switzerland and operates under a rigorous quality assurance framework that meets national and international higher education standards. We are committed to academic excellence, transparency, and continuous improvement in business education.
Our business and management programs are accredited by leading international accreditation bodies, ensuring that our curriculum, faculty expertise, and learning outcomes meet globally recognized standards of quality.
SBS Swiss Business School is a Swiss University of Applied Sciences Institute, accredited under the Swiss Federal Act (HEdA). In addition, our Bachelor of Science program hold international accreditations, reflecting our global reputation and ongoing commitment to excellence.
Accrediting Bodies:
- Swiss Accreditation Council
- British Accreditation Council
- IACBE (International Accreditation Council for Business Education)
Learn more about our accreditation bodies
Quality and transparency are central to SBS Swiss Business School. As a leading institution in business education, we are committed to surpassing international standards and demonstrating our impact on students, employers, and society.
SBS and its programs are regularly reviewed by independent ranking bodies and global publications. We are proud of our consistent recognition for academic excellence, innovation, and real-world relevance.
Our programs have earned prestigious international rankings and awards, including our Online programs which is QS 5-Star Rated in Online Learning.
Discover why SBS continues to stand out in the global business education landscape.
Discover the SBS Swiss Business School Annual Program Report, featuring insights on class profiles, international diversity, specializations, graduate employment, salaries, and career outcomes.
The report covers age range, regional background, salary data, placement rates, time to employment, and employment sectors - showing how SBS graduates succeed worldwide.
TESTIMONIALS
Voices of sucess
The range of programs offered the familiar environment and location within Zurich have contributed to my choice of SBS.
Vivian Diana Lo Pei Ling
MSc Alumni
The MSc Program at SBS was attractive as it allowed me to have full time class in the first year followed by a one-year internship, which allowed me to apply all the knowledge I learned in my first year
Rafael Vrhovac
MSc Alumni
SBS fosters a competitive environment to propel us for the ever changing world in the field of International Management.
Ranganathan Ramasubramanian
MSc Alumni
Admissions
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