Are you looking for an exciting way to learn about Marketing in the Digital World? Come join us for a 5-day summer school course. Our course is designed to equip you with the knowledge and skills needed to take your marketing strategies to the next level. You will learn the fundamentals of digital marketing, explore the latest trends and tools, and develop your understanding of how to use digital media to effectively reach your target audience. With our experienced instructors, interactive sessions, and hands-on activities, you’ll gain the confidence and skills to make an impact in the digital world. Experience University level lectures paired with company visits and hands on marketing. Don’t miss out on this amazing opportunity! This course is designed for High School students in grades 9-12 who want to gain first experiences in marketing and find out what marketing in a digital world means on the job.
Marketing strategy isn’t confined to a marketing team. By understanding how to align marketing strategies with business strategy, high-performing business leaders make better decisions about their products, services, customers, brand, and competition. This module goes beyond traditional marketing practices and helps you learn how top brands are applying cutting-edge AI, automation, and customer journey mapping to make better decisions and gain efficiencies. In this course we will have discussions with marketing specialists and visit them on site.
Topic 1: A Framework for Marketing in a Digital World
Understand customer expectations and learn about the five marketing transformation lanes
Topic 2: Understand Customers and Generating Insights
Learn about the nature of customer insight through social data, as well as map the customer experience.
Topic 3: Customer Segmentation and Behavioral Marketing
Study the fundamentals of customer segmentation and how to select target markets based on behavior and responses.
Topic 4: The Customer Journey and Content Strategy
Find out where your customers are in their relationship with your brand and learn how to create new ways to engage and inform.
Topic 5: Brand Storytelling in a Digital World
Understand how to engage with impactful and thoughtful stories to connect customers with your brand and values.
Topic 6: Designing and Executing Digital Marketing Campaigns
Explore the end-to-end process of designing and executing digital campaigns, and learn how marketing automation software helps to optimize the effectiveness of your marketing strategy.