SBS Summer School

Cross-Cultural Business Management

SBS Swiss Business School in Zurich, Switzerland > Cross-Cultural Business Management

The need for acquiring competencies in intercultural management arises from the heterogeneous environment (VUCA) in which we live and operate. Cultural differences do not only play a role for multinational companies. Interaction between members of different cultures goes hand in hand with intercultural communication. When cultural differences are perceived as enrichment and combined with each other, this has a positive effect on the success of you and your company. Intercultural management takes this into account.

Learning Outcomes

  • Understanding of the basic theoretical background and its application.
  • Culture as an orientation system for people and organizations.
  • Examination of the impact of global trends on everyday working life.
  • Development of solutions for the economic challenges of our time.
  • Further development of one’s own personality as a modern, cooperative manager.
  • Promoting the exchange of experience at top management level between course participants from a wide range of industries.
  • Improving one’s own cultural self-awareness in order to communicate more effectively across cultures and to take responsibility for one’s own actions, decisions and consequences.

Course Structure

Part I: Foundations of cross-cultural Management

  1. Introduction
  2. History and today
  3. Culture
  4. Culture, communication, context, and power

Part II: cross-cultural Management and Leadership in a VUCA world

  1. Elements of cross-cultural Management
  2. Management and Leadership
  3. Cross-cultural Management in a VUCA world
  4. Cross-cultural Management and Megatrends
  5. Diversity as important part of cross-cultural Management
  6. Sustainability will be part of cross-cultural Management

Part III: Intercultural Communication Processes and Applications

  1. Identity and intercultural communication
  2.  Language and intercultural communication
  3. Non-verbal codes and cultural space
  4. Understanding Intercultural Transitions
  5. Popular Culture and Intercultural Communication
  6. Culture, Communication, and Intercultural Relationships
  7. Culture, Communication, and Conflict


Dr. Kathrin Cornelius’ passion is to inspire (and accompany) organizations as they transform their culture to include a healthy mindset and successful work-life integration. She is a certified expert in Occupational Safety and Health Management and brings over two decades of international leadership experience. She received her Ph.D. (Freie and Technische Universität of Berlin) in leadership in change environments. Kathrin has an agile, enthusiastic, and empathetic personality, with a deep systemic understanding of management.  She combines the latest research and neuroscience with her practical real-world experiences to deliver policies and programs that create measurable impact to the employees’ engagement – and the company’s bottom lines.

Course Information


2’500 CHF*



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