Dr. Francis Piron is a marketing and international business professor with over 25 years of academic and industry experience in S.E. Asia, primarily in China, Singapore, Indonesia and Malaysia. Recently, he has consulted with Nestlé Indonesia, the National bank of Indonesia, Adidas (Indonesia). In China, he has taught and consulted in Beijing, Shanghai, Harbin, Tianjin and Shantou.
His research has focused on Chinese consumers and the creation of a consumer culture in Mainland China. The findings have been published in over 10 journals and are often used as references for subsequent efforts. Dr. Piron has also advised and supervised scores of doctoral and master’s level dissertations and thesis.
Dr. Piron’s strengths lie in executive education, academic supervision and graduate-level teaching. He has taught and consulted in China, Indonesia, Malaysia, Singapore and Vietnam, in Asia. In Africa, he has trained leaders in Eritrea, Ghana. Mali, Niger, Nigeria and Sénégal. He has also trained in the US and Mexico.