Demands on managers and specialists have never been greater. In an atmosphere of volatility, uncertainty, complexity, and ambiguity, you need to act more decisively and think more strategically. Our six week on campus and online blended general management program provides middle managers and specialists the opportunity to gain a fresh perspective in a learning environment second to none.
SBS – Swiss Business School General Management Program (GMP) will prepare you to meet the increased demands and give you the knowledge, skills, and instincts to reach new career heights. In the process, you will:
The SBS Swiss Business School GMP has a strong focus on the Swiss success and approach to doing business. Since 1993 the World Intellectual Property Organization’s (WIPO) Global Innovation Index shows Switzerland as the most innovative country in the world – 30 consecutive years. Benefit from the Swissness of the program and join us in this highly interactive experience.
This course focuses on middle managers and specialists.
One week of the program will take place on our Ras Al-Khaimah, UAE campus. During your visit to UAE you will have the chance to meet and learn from our Swiss and international faculty and industry experts. The rest of the program will be online.
Blended: On-Campus and Online
7,750 CHF*
01 Oct – 15 Nov 2025*
*20 – 25 October on our Ras Al-Khaimah, UAE campus
Modules:
In Ras Al -Khaimah, UAE (in person): 20. – 25. October 2025:
Module: Finance and Accounting for non-financial Managers
This module is designed to teach the basics of accounting, financial terminology and the techniques of financial analysis. You will learn how to address and communicate financial problems more effectively, how to identify relevant financial information, and how to apply the financial analytical skills needed to make more informed business decisions. An appreciation of accounting and finance is a prerequisite for understanding the financial success and financial stability of any organization, which is summarized in the balance sheet, income statement and cash flow statement.
Module: Leading Organizations in the Age of AI
In an era where artificial intelligence is transforming organizations and redefining leadership, this course equips participants with the essential skills to navigate these challenges effectively. Over three intensive days, participants will explore key leadership competencies—such as emotional intelligence, situational leadership, employee motivation, change management, and coaching—through the lens of AI integration. Designed for aspiring and experienced leaders alike, this certificate course is particularly valuable for those seeking to lead diverse teams, manage technological disruptions, and foster innovation. By the end of the program, participants will gain actionable insights into leveraging both human and AI capabilities to drive organizational success in the rapidly evolving business landscape.
Module: Contemporary Marketing
Marketers need to be able to identify the key influences on the future drivers of the organization and match those with organizational resource to determine future direction. This module will enable you to evaluate the potential impact of emerging contemporary marketing challenges and apply strategic thinking to develop future strategies.
Module: Innovation and Value creation in the Age of AI
Innovation and value creation have become pivotal for organizations striving to remain competitive in the age of artificial intelligence (AI). This three-day certificate course equips participants with the knowledge and skills to harness AI’s transformative potential, enabling them to drive strategic innovation, optimize decision-making, and deliver sustainable value. Designed for team leaders and professionals across industries, the program focuses on aligning AI initiatives with business goals while addressing critical ethical and governance challenges. By the end of the course, participants will not only understand the opportunities AI presents but also be prepared to navigate its complexities and lead their organizations into a future shaped by intelligent technologies.
Module: Strategic Negotiation
In our Strategic Negotiation module, you will learn the foundational skills and knowledge needed to negotiate effectively and strategically. Discover your personal style and develop a systematic approach to a variety of challenging business situations through a set of interactive, increasingly complex mock negotiations. Build the confidence to navigate win-lose situations and transform them into win-win opportunities. Whether you negotiate on behalf of your organization or on behalf of yourself, this course will train you to use sophisticated strategies for securing better deals.
Module: Business Simulation
Over the period of the whole course, you will apply your gained knowledge in a business simulation competition in groups. This real-life simulation lets you make all the management decisions to run successfully a business in a competitive environment.
Module: Improve your Fusion Skills
In an era defined by rapid technological advancements and complex global challenges, the ability to integrate diverse skills, perspectives, and technologies is more critical than ever. This 2-day course, Improve Your Fusion Skills, equips professionals with the tools to excel in interdisciplinary collaboration, innovative problem-solving, and adaptive thinking. Participants will gain practical insights into harnessing fusion skills to thrive in dynamic environments, driving innovation and value creation within their organizations. Ideal for leaders, managers, and professionals navigating complex ecosystems, this course prepares you to bridge gaps between disciplines and emerge as a catalyst for change in the modern workforce.
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General Inquires
SBS Executive Education
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Flughafenstrasse 3
8302, Kloten-Zurich
Switzerland
Mon – Fri 08:30 – 18:00