Demands on senior leaders have never been greater. In an atmosphere of volatility, uncertainty,
complexity, and ambiguity, you need to act more decisively and think more strategically. This three-months blended on campus/online advanced management program provides executives the opportunity to pause, reflect and gain a fresh perspective in a learning environment second to none.
SBS – Swiss Business School Advanced Management Program (AMP) will prepare you to meet the increased demands and give you the knowledge, skills, and instincts to reach new career heights. In the process, you will enhance your ability to:
The SBS Swiss Business School AMP has a strong focus on the Swiss success and approach to doing business. Since 1993 the World Intellectual Property Organization’s (WIPO) Global Innovation Index shows Switzerland as the most innovative country in the world – 30 consecutive years. Benefit from the Swissness of the program and join us in this highly interactive experience.
This course focuses on senior managers and executives with at at least 6 years experience of managing teams.
The course will be partially online and in a 2 weeks on campus block. During your visit to Switzerland you will have the chance to meet and learn from business leaders in their companies, discuss with industry speakers and exchange experiences with peers over Swiss delicacies.
Module: Financial Tools for Managers
This module covers aspects of financial management for owners and key employees of mid-size companies. Major topics include understanding financial information as a critical component for controlling and growing a company; identifying financial tools for effectively managing company assets, including cash, receivables, inventory, plant and equipment; applying capital budgeting, credit management, and working capital management for improving business operations; using horizontal, vertical, and ratio analysis of financial information for effective business management; creating and using financial projections for channeling and managing business resources; and anticipating business change and how to handle it.
Topic 1: Assessment of an organization’s financial health
Topic 2: Planning of the organization’s future financial performance
Topic 3: Financing of the organization’s operations
Topic 4: Evaluation of business and investment opportunities for the organization
Module: Transformational Leadership in a global context
(Dr Michael Gerlich)
In times of rapidly changing business contexts and globalized work, managers depend more than ever on their subordinates to get results. Employees may thus represent both a key resource and a liability for managerial success. Tapping the full potential of employees, however, may require leadership and people management skills that stretch beyond ordinary managerial competencies.
Topic 1: Emotional Intelligence
Topic 2: Coaching and Mentoring
Topic 3: Leading Change
Topic 4: Situational Leadership
Topic 5: Motivating employees
Module: Strategic Marketing in a digital world
Marketing strategy isn’t confined to a marketing team. By understanding how to align marketing strategies with business strategy, high-performing business leaders make better decisions about their products, services, customers, brand, and competition. This module goes beyond traditional marketing practices and helps you learn how top brands are applying cutting-edge AI, automation, and customer journey mapping to make better decisions and gain efficiencies.
Topic 1: A Framework for Marketing in a Digital World
Understand customer expectations and learn about the five marketing transformation lanes
Topic 2: Understand Customers and Generating Insights
Learn about the nature of customer insight through social data, as well as map the customer experience.
Topic 3: Customer Segmentation and Behavioral Marketing
Study the fundamentals of customer segmentation and how to select target markets based on behavior and responses.
Topic 4: The Customer Journey and Content Strategy
Find out where your customers are in their relationship with your brand and learn how to create new ways to engage and inform.
Topic 5: Brand Storytelling in a Digital World
Understand how to engage with impactful and thoughtful stories to connect customers with your brand and values.
Topic 6: Designing and Executing Digital Marketing Campaigns
Explore the end-to-end process of designing and executing digital campaigns, and learn how marketing automation software helps to optimize the effectiveness of your marketing strategy.
Module: Strategies in a globally challenging environment
(Dan Ravick Fiala)
This module focuses on strategy and strategic management within the global context and explores the effects of globalization as well as de-globalization and the ways businesses can adapt in the changing global environment and respond to the emerging challenges and competition.
Topic 1: Analyzing the Internal Environment: Resources and Competences
Topic 2: Analyzing External Environment
Topic 3: Strategy Formulation – Strategic Choices
Topic 4: Strategic tools
Topic 5: Stakeholder Management
Topic 6: Strategy Implementation
Module: HRM in an upside-down world: How to stay an attractive employer
(Dr. Günther Singer)
The aim of this module helps to understand and analyze the impact of internal and external environmental forces on organizational strategy and management of people. Also, to analyze a range of organizational contexts and how they develop ways to respond to such environmental forces and the role of HR professionals in contributing to it. Not only did COVID19 have a huge impact on human resource management but as well the changed roles of employers and employees.
Topic 1: What happened to HRM in the past 5 years?
Topic 2: Employee retention – what it really takes
Topic 3: Employee Health and Well-Being
Topic 4: Future employment models
This topic will discuss ideas of future employment models which will be further developed by the students in groups.
Module: Digital Transformation: A holistic approach
As technology has proliferated and advanced, it has opened up far more opportunities for businesses to improve their processes and operations, leading to better services and customer experiences. But digital transformation isn’t a one-and-done project or an initiative confined to the IT department. To truly keep a company competitive and adaptable, it is necessary to adopt a holistic approach to digital transformation.
Topic 1: Introduction to digital transformation
Topic 2: World of data
Topic 3: The Process of Digital Transformation
Topic 4:Digital Business Models
Topic 5: People and the Organization
Topic 6: Technology and Policy
Understand the regulations around data collection and usage and the ethical questions that emerge. Explore algorithmic bias and uncover when and why algorithmic decisions can be biased.
Module: Social Entrepreneurship: Business model for a better future
(Dr. Sally Shamieh)
Social entrepreneurship is at the heart of debates about social change and tackling global social problems. As social consciousness grows, so has the need for organizations that have purpose and ethical business practices built into their foundations. There is also increasing impetus to integrate social purpose into corporate strategy to maintain a competitive advantage and for long-term survival.
Topic 1: Understanding social problems
Topic 2: Becoming a social entrepreneur
Topic 3: Business models for social entrepreneurship
Topic 4: Funding for social entrepreneurship
Topic 5: To profit or not to profit: Choosing your organizational form
Topic 6: Measuring social impact
Module: How sustainability leads to higher profitability
(Dr. Bert Wolfs)
As sustainability becomes an increasingly critical part of global consciousness, businesses are faced with one of their biggest opportunities for innovation to date. Today, companies have the chance to transform their practices to drive not only progress, but profits as well. Success requires both a structured program to improve performance and a sustainability philosophy. Such efforts often get stuck, especially at the business-unit level, when managers have other priorities. This module will show you that sustainability and profitability are not opposing each other.
Topic 1: Sustainability and value creation
Topic 2: Applying performance management to sustainability
Topic 3: Managing risks
Topic 4: Circular economy
Topic 5: Take advantage of new business opportunities
Module: Re-inventing Capitalism
(Dr. Bert Wolfs)
The course gives an overview of the current big problems and challenges companies are facing. Is it worth for private companies to engage and to make the world a better and fairer place? The origins of capitalism are reviewed and challenges are discussed. We look at the role of investors and shareholders, the role of leaders in the newest normal world, and look at the implications of the new economic models for the future of the students and their careers.
Topic 1: Scoping the problem
Topic 2: capitalism and challenges
Topic 3: The purpose of a corporation in an uncertain, unfair world
Topic 4: re-inventing capitalism: is it really our choice?
Topic 5: Challenges and prospects for the future generations
Module: Business Simulation
(Dr Michael Gerlich)
Over the period of the whole course you will apply your gained knowledge in a business simulation competition in groups. This real-life simulation lets you make all the management decisions to successfully run a business in a competitive environment.