Demands on senior leaders have never been greater. In an atmosphere of volatility, uncertainty,
complexity, and ambiguity, you need to act more decisively and think more strategically. This three-months blended on campus/online advanced management program provides executives the opportunity to pause, reflect and gain a fresh perspective in a learning environment second to none.
SBS – Swiss Business School Advanced Management Program (AMP) will prepare you to meet the increased demands and give you the knowledge, skills, and instincts to reach new career heights. In the process, you will enhance your ability to:
The SBS Swiss Business School AMP has a strong focus on the Swiss success and approach to doing business. Since 1993 the World Intellectual Property Organization’s (WIPO) Global Innovation Index shows Switzerland as the most innovative country in the world – 30 consecutive years. Benefit from the Swissness of the program and join us in this highly interactive experience.
This course focuses on senior managers and executives with at at least 6 years experience of managing teams.
The course will be partially online and in a one-week on campus block in the UAE. During your visit to our campus in Ras Al-Khaimah you will have the chance to meet and learn from our Swiss and international faculty and industry experts.
Blended: On-Campus and Online
14,950 CHF*
01 September – 30 November 2025*
*20 – 25 October on our Ras Al-Khaimah, UAE campus
Modules:
In Ras Al-Khaimah, UAE (in person): 20. – 25. October 2025:
Module: Financial Tools for Managers
This module covers aspects of financial management for owners and key employees of mid-size companies. Major topics include understanding financial information as a critical component for controlling and growing a company; identifying financial tools for effectively managing company assets, including cash, receivables, inventory, plant and equipment; applying capital budgeting, credit management, and working capital management for improving business operations; using horizontal, vertical, and ratio analysis of financial information for effective business management; creating and using financial projections for channeling and managing business resources; and anticipating business change and how to handle it.
Module: Leading Organizations in the Age of AI
In an era where artificial intelligence is transforming organizations and redefining leadership, this course equips participants with the essential skills to navigate these challenges effectively. Over three intensive days, participants will explore key leadership competencies—such as emotional intelligence, situational leadership, employee motivation, change management, and coaching—through the lens of AI integration. Designed for aspiring and experienced leaders alike, this certificate course is particularly valuable for those seeking to lead diverse teams, manage technological disruptions, and foster innovation. By the end of the program, participants will gain actionable insights into leveraging both human and AI capabilities to drive organizational success in the rapidly evolving business landscape.
Module: Strategic Marketing in a digital world
Marketing strategy isn’t confined to a marketing team. By understanding how to align marketing strategies with business strategy, high-performing business leaders make better decisions about their products, services, customers, brand, and competition. This module goes beyond traditional marketing practices and helps you learn how top brands are applying cutting-edge AI, automation, and customer journey mapping to make better decisions and gain efficiencies.
Module: Innovation and Value creation in the Age of AI
Innovation and value creation have become pivotal for organizations striving to remain competitive in the age of artificial intelligence (AI). This three-day certificate course equips participants with the knowledge and skills to harness AI’s transformative potential, enabling them to drive strategic innovation, optimize decision-making, and deliver sustainable value. Designed for team leaders and professionals across industries, the program focuses on aligning AI initiatives with business goals while addressing critical ethical and governance challenges. By the end of the course, participants will not only understand the opportunities AI presents but also be prepared to navigate its complexities and lead their organizations into a future shaped by intelligent technologies.
Module: HRM in an upside-down world: How to stay an attractive employer
The aim of this module helps to understand and analyze the impact of internal and external environmental forces on organizational strategy and management of people. Also, to analyze a range of organizational contexts and how they develop ways to respond to such environmental forces and the role of HR professionals in contributing to it. Not only did COVID19 have a huge impact on human resource management but as well the changed roles of employers and employees.
Module: AI transformation: A holistic approach
In the age of artificial intelligence, organizations must adapt to remain competitive and innovative. This 3-day certificate course, AI Transformation: A Holistic Approach, equips participants with the knowledge and tools to harness the transformative power of AI, from redefining value propositions to optimizing business processes and workforce dynamics. Participants will explore AI’s potential to drive innovation, improve decision-making, and address organizational challenges while considering the ethical and compliance implications of its use. Designed for business leaders, strategists, and innovators, this course offers valuable insights into integrating AI responsibly and effectively into organizational strategies, ensuring long-term success in an AI-driven world.
Module: Social Entrepreneurship: Business model for a better future
Social entrepreneurship is at the heart of debates about social change and tackling global social problems. As social consciousness grows, so has the need for organizations that have purpose and ethical business practices built into their foundations. There is also increasing impetus to integrate social purpose into corporate strategy to maintain a competitive advantage and for long-term survival.
Module: How sustainability leads to higher profitability
As sustainability becomes an increasingly critical part of global consciousness, businesses are faced with one of their biggest opportunities for innovation to date. Today, companies have the chance to transform their practices to drive not only progress, but profits as well. Success requires both a structured program to improve performance and a sustainability philosophy. Such efforts often get stuck, especially at the business-unit level, when managers have other priorities. This module will show you that sustainability and profitability are not opposing each other.
Module: Re-inventing Capitalism
The course gives an overview of the current big problems and challenges companies are facing. Is it worth for private companies to engage and to make the world a better and fairer place? The origins of capitalism are reviewed and challenges are discussed. We look at the role of investors and shareholders, the role of leaders in the newest normal world, and look at the implications of the new economic models for the future of the students and their careers.
Module: Business Simulation
Over the period of the whole course, you will apply your gained knowledge in a business simulation competition in groups. This real-life simulation lets you make all the management decisions to successfully run a business in a competitive environment.
Module: Improve your Fusion Skills
In an era defined by rapid technological advancements and complex global challenges, the ability to integrate diverse skills, perspectives, and technologies is more critical than ever. This 2-day course, Improve Your Fusion Skills, equips professionals with the tools to excel in interdisciplinary collaboration, innovative problem-solving, and adaptive thinking. Participants will gain practical insights into harnessing fusion skills to thrive in dynamic environments, driving innovation and value creation within their organizations. Ideal for leaders, managers, and professionals navigating complex ecosystems, this course prepares you to bridge gaps between disciplines and emerge as a catalyst for change in the modern workforce.
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SBS Executive Education
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Flughafenstrasse 3
8302, Kloten-Zurich
Switzerland
Mon – Fri 08:30 – 18:00