Executive Program

Digital Transformation: A Holistic Approach

SBS Swiss Business School > Executive Education > Certificate Courses > Digital Transformation: A Holistic Approach

As technology has proliferated and advanced, it has opened up far more opportunities for businesses to improve their processes and operations, leading to better services and customer experiences. But digital transformation isn’t a one-and-done project or an initiative confined to the IT department. To truly keep a company competitive and adaptable, it is necessary to adopt a holistic approach to digital transformation.
In our 3-day Digital Transformation: A Holistic Approach course you’ll learn the skills you need to understand and use the link between business functions and the technology that enables them.


This certificate course counts towards the Diploma in Advanced Management.

Course Information


On-Campus or Live-Virtual


2,950 CHF*


Option 1:

04 Oct – 06 Oct 2024

Option 2:


   Course instructor: Pascal Roth



Course Outline

Module 1: Introducing the Digital Transformation
• Define digital transformation and identify industry examples
• Explore how digitalization transforms your value proposition
• Identify business needs addressed in the digital age
• Describe challenges faced when striving to digitally transform

Module 2: Looking at Processes for a Digital Business
• Look at processes through a customer-centric lens
• Examine the evolved digital business- and operating models
• Reflect on user communities and integrated eco-systems
• Explore the boundaries between virtual and physical worlds
Break-out a): identifying and selecting class case(s) to modernize/digitize

Module 3: Understanding the Role of Technology
• Consider technology as an enabler to drive your digital agenda
• Understand cloud services and associated security aspects
• Apply artificial intelligence to increase automation and insights

Module 4: Exploring the World of Data
• Assess the different sources of data and the related challenges
• Examine the potential of data analytics and modelling
• Describe data governance and lineage
Break-out b): seizing digital business opportunities leveraging technology

Module 5: Examining People and Organization
• Examine the digital impact onto the workforce (e.g. through AI)
• Establish the proper governance to digitally transform
• Manage risks and some associated compliance issues
Break-out c): refining class cases, presentation & closing discussion

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    *Payment Policy

    • Invoiced 3 months prior to course start
    • 100% Refund 4 weeks prior to course start
    • 30% Refund 2 weeks prior to course start
    • 0% Refund less than 2 weeks prior to course start


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