Executive Program

Artificial Intelligence: Navigating the Future of Business

SBS Swiss Business School > Executive Education > Certificate Courses > Artificial Intelligence: Navigating the Future of Business

Welcome to this 3-day certificate course on Artificial Intelligence: Navigating the Future of Business. This immersive experience is not just about understanding algorithms and technology; it’s about gaining the insights you need to spearhead effective AI adoption in your organization. Whether you’re a business leader, a manager, or an innovator, this course is designed to equip you with the skills to convert uncertainties around AI into strategic assets. Through a blend of theory, real-world examples, case studies, and hands-on projects, you will emerge ready to take informed, ethical, and effective AI-driven decisions that align with your business goals and societal responsibilities.

Join us for this 3-day certificate course online or on our campus in Zurich-Kloten (Switzerland) on this fascinating journey to decode, understand, and lead in an AI-driven world.

Course Information


On-Campus or Live-Virtual


2,950 CHF*


20 Sept – 22 Sept 2024


Course Outline

Module 1: Demystifying Artificial Intelligence for Strategic Advantage

  • Introduction to AI: What it is and what it’s not
  • Types of AI: Narrow vs. General
  • Real-World Applications: Case studies on AI in business
  • Decision-making with AI: How to make informed choices

Module 2: Unpacking Machine Learning for Business Excellence

  • Basics of Machine Learning: Algorithms and their utility
  • Transformational Role: Applications in various industries
  • Limitations: What Machine Learning can’t do
  • Hands-on Experiment: A sandbox demo to experience machine learning

Module 3: The Business Utility of Natural Language Processing

  • The Fundamentals of NLP
  • Key Applications: Customer Service, Marketing, and more
  • Innovative NLP Uses: Brainstorming session
  • The Future of NLP: Trends and emerging technologies

Module 4: Exercises

  • You will test multiple AI applications to understand how to navigate the different applications

Module 5: Ethical and Societal Dimensions of AI in Business

  • Ethical Risks: Identification and mitigation
  • Regulatory Compliance: Global and regional norms
  • Societal Implications: AI’s role in future work and society
  • Case Study: Ethical Dilemmas in AI

Module 6: Envisioning a Future Augmented by Artificial Intelligence

  • Predicting Progress: Where is AI headed?
  • Emerging Technologies: AI coupled with quantum computing, IoT, etc.
  • Roadmap: Strategic planning for AI adoption in your business

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    *Payment Policy

    • Invoiced 3 months prior to course start
    • 100% Refund 4 weeks prior to course start
    • 30% Refund 2 weeks prior to course start
    • 0% Refund less than 2 weeks prior to course start


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    Flughafenstrasse 3
    8302, Kloten-Zurich

    Mon – Fri 08:30 – 18:00

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