As sustainability becomes an increasingly critical part of global consciousness, startups and scale-ups are provided with one of their biggest opportunities for innovation and competitive advantage.
Today, entrepreneurs have the chance to build their practices to drive not only progress but profits as well. Success requires both a structured program to improve performance and a sustainability philosophy.
Our 3-day How sustainability leads to higher profitability course will show you that sustainability and profitability are not opposing each other.
On the contrary, they are integrated to form a competitive and innovative strategy for entrepreneurship.
You will be able to understand and apply various key concepts to a sustainability strategy and integrate them into a mini-project, on which you will receive feedback from your peers and the lecturer.
Module 1: Sustainability and value creation
The world has shifted to a more sustainable, environmentally conscious mindset. The shift is not only in the mindsets of the people, but also in the way companies are making decisions to create value.
The idea of sustainable value creation is the process of integrating three aspects – environmental, social, and economic – into a business mindset. Furthermore, it is a way of thinking about business and sustainable development that considers the interests of all stakeholders (such as customers, employees, investors, suppliers and communities) and considers environmental impacts in its operations and its products. Moreover, it recognises the existence of many capitals (e.g., natural, social and economic) and it focuses on long-term growth rather than short-term gains.
Module 2: Applying performance management to sustainability
By definition, performance measurement is always selective. Businesses cannot measure every performance aspect, so they must decide on the most important metrics and indicators to focus on.
A creditable, trustable and impactful organization’s performance measurement systems (in relation to sustainability), need to include the following key elements:
Module 3: Managing risks
Startups must be aware of the material risks and opportunities in their given industry, which is essentially what a careful ESG strategy provides. Startups should start by identifying their purpose, then marry that purpose to ESG considerations — for instance, by identifying risks to avoid and manage.
Startups also need a business strategy that aligns profit goals with a company’s environmental, social and governance (ESG) policies. This alignment should be efficient enough to address potential risks and realize opportunities that come with sustainability.
Module 4: Circular economy
Our current linear economy consumes finite resources, turns them into products, and creates a never-ending stream of waste. By cleverly designing products, systems, and policies, we can instead create a circular approach that benefits businesses, people, and the planet.
Module 5: Take advantage of new business opportunities
Entrepreneurs can find opportunities through innovation and sustainable business opportunities.
Recognize the areas that present opportunities