Executive Program

Digital Transformation: A Holistic Approach

As technology has proliferated and advanced, it has opened up far more opportunities for businesses to improve their processes and operations, leading to better services and customer experiences. But digital transformation isn’t a one-and-done project or an initiative confined to the IT department. To truly keep a company competitive and adaptable, it is necessary to adopt a holistic approach to digital transformation.
In our 3-day Digital Transformation: A Holistic Approach course you’ll learn the skills you need to understand and use the link between business functions and the technology that enables them.

This certificate course counts towards the Diploma in Advanced Management.

Course Information




2,950 CHF*


Option 1:

17 Nov – 19 Nov 2023

Option 2:

15 March – 17 March 2024

Course Outline

Module 1: Introduction to digital transformation

  • Define digital transformation and its benefits, and identify examples in your industry.
  • Describe the challenges faced by organizations attempting to digitally transform.
  • Explain how digital transformation can lead to new business models.
  • Identify business needs that can be solved through digital transformation.

 Module 2: World of data

  • Analyze the use of descriptive, predictive, or prescriptive modeling and how to assess the different sources of data and problems related to the quantity and format.

Module 3: The Process of Digital Transformation

  • Master looking at processes through a customer-centric lens to identify the scope of improvement and create process flows for your organization.

Module 4:Digital Business Models

  • Understand how subscription models are driving massive growth and the difference between dynamic and personalized pricing.

Module 5: People and the Organization

  • Identify the importance of specifying strategic imperatives for a digital transformation and the key performance indicators that can be used to measure an organization’s performance relative to these imperatives.

Module 6: Technology and Policy

Understand the regulations around data collection and usage and the ethical questions that emerge. Explore algorithmic bias and uncover when and why algorithmic decisions can be biased.



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    *Payment Policy

    • Invoiced 3 months prior to course start
    • 100% Refund 4 weeks prior to course start
    • 30% Refund 2 weeks prior to course start
    • 0% Refund less than 2 weeks prior to course start


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