Marketing Management

Course ID
MKT 501
Term 1
ECTS Credits

The course is built around those aspects of marketing which most frequently demand strategic attention in any business. Particular emphasis is placed upon the role of marketing in building long-term relationships with customers. As a result of the studying, the student will be able to understand what marketing colleagues within an organization are trying to achieve. The student will also gain insights into how effective marketing action can be planned, implemented and controlled.

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