European Business

Course ID
BUS 245
Level
Undergraduate
Semester
4
Credit
5
Method
Lecture

This course aims to provide students with a broad understanding of the changing European business environment by exploring the political, economic, social, technological, legal, environmental and cultural dimensions. Strategic and operational challenges facing European firms will also be explored. How European corporations are responding to new competitive threats and opportunities at European and global levels will be investigated.

Learning Outcomes:

  • Relate business strategies and international management issues to the European context
  • Demonstrate understanding of the history and development of the EU
  • Demonstrate knowledge of EU structure, management and organization
  • Identify current problems and possible solutions with EU
  • Demonstrate practical understanding of EU policy and decision making approaches
  • Research, prepare and deliver in-depth presentations
  • Discuss current events in EU

 

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