Sustainability has become a fundamental pillar worldwide, and it is increasingly prevalent in the business world. Companies that integrate sustainable practices into their operations not only enhance their social and environmental impact but also secure long-term success.
For instance, a study by Unilever revealed that one-third of consumers prefer brands they believe are doing social or environmental good. This indicates that sustainability is no longer a niche concern but a key driver of consumer behavior.
Recognizing this trend, SBS Swiss Business School is looking ahead. Starting in 2025, the school will introduce a new specialization within its BSc program—the BSc in Sustainable Business Management.
This specialization is designed to prepare the leaders of tomorrow, equipping them with the tools to manage companies responsibly and sustainably. To highlight the importance of sustainability, we have outlined five key reasons why it is the future of business and how SBS Swiss Business School is leading the way with its new 2025 specialization.
1. Demand for sustainable practices is on the rise
Climate change, growing concerns about natural resources, and social pressure have heightened consumer demand for companies to adopt more sustainable practices. Customers now not only value the quality of products and services but also assess a company’s environmental and societal impact.
According to Nielsen, 73% of global consumers say they would definitely or probably change their consumption habits to reduce their environmental impact. Moreover, 81% of millennials expect companies to publicly commit to good corporate citizenship. In this context, businesses that implement sustainability strategies are better positioned to attract conscientious consumers.
Students enrolled in the BSc in Sustainable Business Management at SBS Swiss Business School will be equipped to build and lead companies that meet these new expectations—both today and in the future.
2. Sustainability drives innovation
Contrary to common belief, sustainability is not a barrier to innovation but rather a driver of it. Companies committed to sustainable practices often discover new ways to improve their processes, products, and services, enhancing efficiency while reducing environmental impact.
For example, Tesla has revolutionized the automotive industry by producing electric vehicles, reducing reliance on fossil fuels. Similarly, Adidas introduced a shoe made entirely from recycled ocean plastic, showcasing how innovation can align with environmental goals.
The BSc in Sustainable Business Management at SBS Swiss Business School will provide students with the theoretical and practical knowledge needed to develop innovative business models that promote sustainable growth.
Additionally, students will learn how to implement sustainable management strategies that benefit not only the company but also its stakeholders and the broader market.
3. Environmental regulations are becoming stricter
Around the world, environmental regulations are becoming increasingly stringent. Countries like Germany, Switzerland, and regions such as the Middle East and Europe are enforcing stricter controls and regulations, requiring businesses to adopt more sustainable practices.
For instance, the European Union’s Green Deal aims to achieve net-zero greenhouse gas emissions by 2050, pushing companies to adopt greener technologies and processes. Failure to comply with such regulations could result in penalties of up to €10 million or 2% of a company’s global turnover.
Governments and international organizations are also implementing policies aimed at reducing environmental footprints. Companies that fail to adapt face the risk of legal sanctions, financial penalties, and reputational damage.
Graduates of the BSc in Sustainable Business Management at SBS Swiss Business School will be well-prepared to navigate these challenges, having gained a thorough understanding of current sustainability regulations and standards. They will also be capable of leading initiatives that ensure regulatory compliance and promote business sustainability.
4. Sustainability enhances corporate reputation
Corporate reputation is now closely linked to sustainability. Companies that excel in sustainable practices are viewed as responsible and ethical leaders. This not only strengthens their image with consumers but also improves relationships with investors and business partners.
A report from Cone Communications showed that 87% of consumers would purchase a product because a company advocated for an issue they cared about, and 76% would refuse to purchase if they learned a company supported an issue contrary to their beliefs.
Furthermore, companies like Patagonia, which donates 1% of sales to environmental causes, have built strong brand loyalty by aligning with sustainable values. The new specialization in Sustainable Business Management at SBS Swiss Business School will train students to recognize the importance of sustainability in business practices and how it can elevate a company’s reputation.
By mastering these skills, graduates will help businesses become more competitive in the global marketplace.
5. Sustainability is key to long-term business survival
In today’s world, businesses that fail to adopt sustainable practices risk becoming obsolete. Sustainability goes beyond environmental protection—it ensures the long-term viability of organizations.
A McKinsey report found that companies with strong ESG (Environmental, Social, and Governance) performance have 10% lower cost of capital, indicating that sustainable practices contribute to financial stability.
Moreover, businesses that adopt sustainability measures are more resilient to risks like resource scarcity and climate change impacts. Companies that ignore sustainability are likely to face supply chain disruptions, rising costs, and customer attrition.
Students who complete the BSc in Sustainable Business Management at SBS Swiss Business School will be well-equipped to guide organizations toward a sustainable future. Through this specialization, they will learn how to design sustainable management strategies that guarantee long-term profitability and success while minimizing negative impacts on the planet.
The future of business education
Starting in 2025, SBS Swiss Business School will launch a specialization in sustainable business management as part of its BSc program. This new specialization responds to the growing demand for professionals trained in business sustainability, ready to tackle the challenges and opportunities of an ever-evolving world.
The program will teach students best practices in sustainable business management, providing a comprehensive understanding of how to manage businesses responsibly. Graduates will be prepared to apply these skills across various industries, helping companies not only survive but thrive in the future.
Sustainability is no longer just a trend—it’s a necessity. Businesses that fail to embrace sustainability risk falling behind, while those that lead the charge will position themselves as market leaders. SBS Swiss Business School recognizes this reality and has designed its new 2025 specialization in BSc Sustainable Business Management to equip future business leaders.
Through this program, students will not only learn about sustainable management but also gain the expertise to make a meaningful impact in a world where sustainability is the future of business. If you’re seeking a career that combines business success with a positive impact on the planet, the SBS Swiss Business SchoolBSc in Sustainable Business Management is the ideal choice.