Prof. Dr. Stephen Myunggye Joh

Stephen Joh's unique blend of skills in marketing the arts, art research, and art advisory has set him apart as a significant figure in the global art market. His journey has seen him excel in two major sectors: the auction industry and the cultural sector, achieving the highest results in each. His innovative and unique approach to art marketing has been a key factor in his success, and this blend of skills allows him to provide comprehensive and valuable advice to his clients, ensuring they make informed decisions in the art market.
Stephen Joh's career at Sotheby's, the world's largest auction house, was marked by impressive leadership. As the VP of Sotheby's Asia and head of the Korean branch, he successfully led the marketing sales division, demonstrating his ability to manage and lead teams effectively. He joined the Asiana Airlines group, where he served as a VP, contributing significantly to developing the Group's cultural sector. His next venture was 18 years teaching marketing the arts and art market management as a full professor. However, his art researcher and advisor role genuinely showcases his expertise. Joh provides art appraisal, valuation, acquisition, and sale advice, using his deep knowledge and understanding of the art market to offer valuable insights to his clients.
 

Publications
2017 A Startup Guide for Artists, Ida (Seoul) ISBN 9791186827284
A History of Commerce (English Version), Linco Press, U.K. ISBN9780957420793
2016 Art and Entrepreneurship (Sallim) ISBN978-89-522-3523-7
2012 History of Commerce (Hansom Media 2012.5), ISBN 978-89-5959-313-2
2011 Supercollector (Translated into Korean) ISBN 978-89-5628-577-1
2006 Cultural Management (Tiat, Seoul. 2006.6) ISBN 895854040003320
Marketing Strategy for Cultural Organization (Hansom, Seoul. 2006.4)
ISBN 89-5959-039-8 03320
Marketing in the Cultural Goods and Craft Industry (KCPF, Seoul)
Exhibitions Curated
2012 American Impressionism from Bank of America, SAC
Co-Curator, Bank of America Collection (2011.1.1~2013.6)
2011 Richard Gere Photograph, SAC
2009 Gustav Klimt Exhibition, SAC
2007 Fashion Photographs Collection, Shinsegae Hall
Hans Christian Andersen, SAC
1997 Hidden

Journals (Selected)
2019 A Study on the Improvement of Creative Environment to Reduce the Incurable Disease of Artists
2017 A Study on the Problems and Improvement of Environmental Sculptures of the Artwork Decoration System Based on the Benefit of the Value Concept, Korea Institute of Space Design
2016 A Study of Alternative Plans for Uncontrollable Art Auction Markets, Korea Society of Basic Design & Art
2015 Research and Analysis of Problems Arising in the Creative Environment in University Art Studios, Korea Art Education Association
2014 The Development of the Art Market in Eighteenth-century England, Korea Society of Basic Design & Art
2012 The Globalization Process and Localized Cultural Hegemony, Institute of Asian Cultures
2011 Research on the Creation Process of the Art Market in the Netherlands, Korean Society of Arts and Cultural Management

Education
2009 DBA, Marketing, Business School Lausanne, Switzerland
Dissertation: Analysis of the Marketing Efficacy of Corporate Sponsorship of the Arts and Culture – the LG Group
2005 M.St., IDBE, University of Cambridge, U.K.
Dissertation: Effects of Governmental Deregulation on the International Competitiveness of the Construction Industry
2004 M.A., Cultural Management, Northumbria University, U.K.
Dissertation: A Study of the Factors that Affect Corporate Support for Culture and the Arts
2002 Postgraduate Diploma, Management, University of Reading, U.K.
1980 Postgraduate Research Certificate, Commercial Law, Yonsei University, Korea
1978 B.Comm., International Economics, Myongji University, Korea
 

Professional Experience
2024~ Professor, Department of Art History, Myongji University
2022-2023 Vice-President, IMJ Foundation
2018-2021 Professor, Yongin University, Korea, Retired
2008-2018 Chair, Professor, MBA in Culture and Arts, Hongik University, Korea
2017 Special Adviser, Presidential Candidate
2015-2017 Advisor, The National Museum of Korean Contemporary History
2012 Special Adviser, Presidential Candidate
2008 Art Advisor, Standard Chartered Korea
2002-2008 Adjunct Professor, Graduate School of Arts, Chungang University, Korea
1998-2005 VP for the Asia Pacific, Angermnn Group, Germany
1997-1998 Senior Vice President, Asiana Airline Group
1995-1997 Vice President of Sotheby's Asia
1990-1994 Head of Sotheby's Korea
1989-1990 Sotheby's U.K.