Richard Beswick

Richard Beswick


Professor Richard Beswick has 30 years experience in marketing and is the founder and managing director of BMS Ltd, an international marketing consultancy, with offices in Switzerland and the USA.

Prior to founding BMS in Switzerland, he held management positions in new product development, market research and marketing management with various organizations such as Simon Engineering, Gira, Biogen, E.M.S and Dow Chemical.

Professor Beswick has been lecturing in marketing and related disciplines at a number of European and American Business Schools since 1990. Also, he has published articles in European and American management and technical journals and presented papers at numerous international conferences on various facets of international marketing and markets.

Education wise he has obtained a degree in Biology from the University of London and post-graduate degrees in Agricultural Engineering and Business Administration.

Professor Beswick is a member of the American Marketing Association (AMA), European Market Research Society (ESOMAR), Swiss Market Research Society (VSMS), Swiss Marketing (SMC) and the Swiss Marketing Club (SMC).