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Graduate Program

MASTER OF SCIENCE IN ARTS AND CULTURAL MANAGEMENT (ONLINE)

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Format:
Online
Language:
English
Duration:
1.5 years
Location:
SBS China Center

Shape the Future of Global Arts and Culture –  100% Online, 100% Impactful!

Discover Your Creative Leadership Potential

Are you passionate about the arts and ready to make a meaningful impact in cultural organizations, creative industries, and the broader global economy? The Online Master of Science in Arts and Cultural Management at SBS Swiss Business School prepares you to lead, innovate, and thrive in a complex and rapidly evolving arts and cultural landscape –  all while studying from anywhere in the world.

This 90 ECTS program is tailored for working professionals, emerging leaders, and aspiring entrepreneurs who seek to build or enhance their careers in arts administration, cultural project management, and creative enterprise leadership.

Learning Outcomes

Lead with Vision and Integrity

Cultivate ethical, strategic leadership skills tailored to the unique challenges of arts and cultural organizations in a global context.

Design and Manage Impactful Cultural Projects

Apply innovative project management, marketing, and entrepreneurial tools to develop and lead successful initiatives across the creative industries.

Make Data-Driven, Research-Based Decisions

Harness research methodologies and data analytics to enhance cultural programming, audience engagement, and policy development.

BENEFITS

The Online MSc at a glance

Challenge Yourself to Think Critically and Creatively

Our Master’s program sharpens your ability to analyze complex cultural issues, solve real-world problems, and innovate within the arts and creative sectors.

Foster Personal Growth and Cultural Leadership

Build confidence in your strategic and managerial abilities while positioning yourself as a forward-thinking leader in the global arts and cultural landscape.

Accelerate Your Career in the Creative Economy

Gain the specialized skills that cultural institutions and creative enterprises seek, opening doors to leadership roles and expanding your professional impact and earning potential.

PROGRAM DETAILS

Virtual classroom study space
  1. Leadership and Business Ethics  (5 ECTS)
  2. Arts Marketing  (5 ECTS)              
  3. Global Supply Chain and Project Management  (5 ECTS)
  4. Research Methods and Data Science  (5 ECTS)
  5. Managerial Economics  (5 ECTS)
  6. Activity Management  (5 ECTS)
  7. Cultural Industry Innovation  (5 ECTS)
  8. Strategic HRM  (5 ECTS)
  9. Corporate Strategy and Innovation  (5 ECTS)
  10. Cultural Entrepreneurship  (5 ECTS)
  11. Consumer Psychology  (5 ECTS)
  12. Cultural and Art Industry Inspection (each course 5 ECTS)
  13. Master’s Thesis  ( 30 ECTS)

    TOTAL: 90 ECTS

Duration

1.5 years

Format / Location Online
Front

SBS Swiss Business School is a Swiss University of Applied Sciences Institute institutionally accredited in accordance with the Swiss Federal Act, HEdA.

In addition, the Online Master of Science in Arts and Cultural Management program is internationally accredited by the following professional accreditation bodies:

Learn more about our accreditation bodies

The Online MSc in Arts and Cultural Management program is taught in the following partner schools:

Partner SchoolContact Person
SBS Swiss Business School in ChinaDr. HAN Tong
www.sbsoffice.cnContact: [email protected]

TESTIMONIALS

Voices of success

Video preview

The program has enabled me to broaden my global perspectives as a result of the international demographic of students and staff.

Vivian Diana Lo Pei Ling

Vivian Diana Lo Pei Ling

MSc Alumni
Video preview

the MSc Program at SBS was attractive as it allowed me to have full time class in the first year followed by a one-year internship, which allowed me to apply all the knowledge I learned in my first year.

Rafael Vrhovac

Rafael Vrhovac

MSc Alumni
Video preview

A really unique experience with students from multicultural countries working together to achieve a common goal.

Ranganathan Ramasubramanian

MSc Alumni

Admissions

Take the next step in your career

We don’t just give students an education and experiences that set them up for success in a career. We help them succeed in their career to discover a field they’re passionate about!

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