Entrepreneurship and Business Growth Management

This virtual-first professional program is designed for international entrepreneurs, managers, family-business successors, and innovation leaders who want to build, validate, finance, and grow a business without interrupting their work or traveling abroad.

Participants join live online sessions from anywhere in the world and apply the learning directly to a business idea, growth challenge, innovation project, SME growth challenge, or family-business opportunity. The program combines faculty input, practical venture-building tools, peer exchange, workshops, and a final business growth presentation.

Participants leave with a clearer business model, stronger market validation, a practical growth roadmap, and a pitch they can use with stakeholders, investors, partners, or internal decision-makers.

Optional Zurich Entrepreneurship and Innovation Immersion

Experience Switzerland's Entrepreneurial Ecosystem

Participants who wish to complement the virtual learning experience may join an optional two-day Entrepreneurship and Innovation Immersion in Zurich.

This experience provides direct exposure to startups, entrepreneurs, investors, companies, and innovation ecosystems in one of Europe's leading business hubs.

Activities may include:

• Startup ecosystem visits
• Innovation hub and incubator visits
• Company visits
• Guest speaker sessions with entrepreneurs or investors
• Pitch coaching
• Networking dinner
• SBS Executive Certificate Ceremony

Participation in the Zurich Immersion is entirely optional and is not required to complete the program.

Program at a Glance

• Duration: 8 Weeks
• Format: 100% Live Online with Structured Self-Study
• Live Sessions: Once Per Week
• Session Length: Around 3 Hours
• Participant Workload: Around 69 Hours
• Final Deliverable: Business Growth Plan, Venture Roadmap, or Investor-Style Pitch
• Award: SBS Executive Education Certificate upon successful completion
• Optional Premium Add-On: Zurich Entrepreneurship and Innovation Immersion

What Will You Leave With?

By the end of the program, participants will have practical tools and clear deliverables they can use to build, validate, finance, and grow a business idea or growth initiative.

Participants leave with:

• A validated business model
• A clear customer and market analysis
• A practical go-to-market plan
• A basic financial model
• A professional pitch deck and business growth roadmap

These deliverables can be used with investors, partners, customers, senior management, or internal stakeholders.

What Will You Learn?

Participants will learn how to:

• Identify and Evaluate Business Opportunities: Recognize promising business ideas, market gaps, customer problems, and growth opportunities.
• Design and Improve Business Models: Build or refine a business model with a clear value proposition, customer segments, revenue model, channels, and key resources.
• Validate Customer Needs and Market Demand:Test assumptions through customer discovery, competitor analysis, market research, and feedback.
• Develop a Practical Go-to-Market Strategy: Define target customers, positioning, pricing, sales channels, partnerships, and launch priorities.
• Understand Entrepreneurial Finance: Estimate startup costs, revenue potential, cash flow needs, pricing logic, funding options, and basic financial viability.
• Use AI and Digital Tools for Business Growth: Apply practical AI and digital tools for market research, customer insight, content creation, productivity, and decision support.
• Assess Risks and Make Better Decisions: Identify business, financial, operational, legal, and market risks and create realistic mitigation plans.
• Build a Growth Roadmap: Translate a business idea or growth challenge into a clear 90-day and 12-month growth plan.
• Communicate and Pitch with Confidence: Present a business idea, growth plan, or innovation project clearly to investors, partners, customers, managers, or stakeholders.

• Apply Entrepreneurial Thinking Across Business Contexts: Use entrepreneurial methods for startups, SMEs, family businesses, corporate innovation, and new business development.

   

Who Is This Program For?

• SME Owners and Managers:  Gain practical tools for business growth, customer acquisition, pricing, profitability, cash flow management, and scaling.
• Family Business Successors: Develop an entrepreneurial mindset and learn structured growth strategies to prepare for future leadership responsibilities.
• Corporate Innovation Managers: Apply venture-building methods and entrepreneurial thinking to drive innovation within established organizations.
• Aspiring Entrepreneurs: Validate your business idea before making major financial or career commitments.
• International Entrepreneurs: Gain the credibility of a Swiss business school while developing entrepreneurial skills from anywhere in the world.
• SBS Alumni: Continue your professional development with a practical program that complements your previous SBS education.

Why Entrepreneurship and Business Growth Skills Matter More Than Ever

Today's business environment is changing rapidly. Artificial intelligence, digital transformation, shifting customer expectations, and increasing competition are creating new opportunities and new challenges.

Organizations increasingly need leaders who can identify opportunities, validate ideas quickly, make informed decisions, and create sustainable growth.

This program helps participants develop these capabilities through a structured and highly applied learning experience.