Generative AI has become one of the most influential forces reshaping organizational decision-making, creativity, and operational design. Businesses across all sectors now face the imperative to understand how GenAI alters value creation, supports new forms of human-machine collaboration, and affects the cognitive foundations of work itself. This 3-day certificate course equips participants with a comprehensive understanding of generative AI technologies, their practical business applications, and the organizational capabilities required for their responsible and effective use. Participants explore how GenAI transforms business processes, enhances innovation, and alters strategic decision-making while addressing concerns about cognitive offloading, trust, transparency, and ethical deployment. Designed for business leaders, strategists, and managers, the course offers a rigorous yet accessible pathway to harnessing GenAI in ways that create sustainable organizational value.