July 20th, 2026
SBS Swiss Business School Announces AI Conference 2026: AI & The Human Edge – From Hype to Strategy
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One-day Artificial Intelligence Conference | November 12, 2026 | Zurich, Switzerland
SBS Swiss Business School is pleased to announce the SBS AI Conference 2026, AI & The Human Edge: From Hype to Strategy, taking place on Thursday, November 12, 2026, at the SBS campus in Zurich.
Building on the success of last year's conference, which brought together global thought leaders to discuss human-centric artificial intelligence, the 2026 edition introduces a new, highly interactive format designed to move beyond the hype and focus on the practical application of AI in business.
The conference will bring together students, faculty, business professionals, entrepreneurs, and invited guests for a full day of collaboration, practical learning, and meaningful discussions about how artificial intelligence is transforming organizations, leadership, and the future of work.
A Different Kind of AI Conference
Rather than spending the day listening to presentations, participants will actively engage in discussions, workshops, collaborative problem-solving, and networking.
The conference has been designed around one guiding principle:
Less Passive Listening. More Active Participation.
Participants will work together to analyze business cases, experiment with AI tools, solve real-world business challenges, exchange ideas, and learn from faculty, industry experts, and one another.
Program Overview
| Time | Session | Format |
|---|---|---|
| 09:00 – 09:30 | Welcome & Opening Provocation | Opening remarks by the Academic Dean and an industry guest |
| 09:30 – 10:00 | Speed-Fire Pitches: Three AI Realities in Business | Three short presentations followed by Q&A |
| 10:00 – 10:15 | Networking Break | Participants choose their breakout sessions |
| 10:15 – 11:15 | Breakout Round 1: Deep Dives | Small-group discussions based on real business cases |
| 11:15 – 11:30 | Coffee Break & Networking Bingo | Structured networking |
| 11:30 – 12:30 | Breakout Round 2: Workshop Sprints | Hands-on AI workshops |
| 12:30 – 13:30 | Lunch & Ask Me Anything | Informal discussions with faculty and guest speakers |
| 13:30 – 14:30 | Breakout Round 3: Peer Consulting Circles | Collaborative problem-solving using real business challenges |
| 14:30 – 14:45 | Break & Pitch Preparation | Team preparation |
| 14:45 – 15:30 | Lightning Pitch Session | Groups present their key insights |
| 15:30 – 16:00 | Closing Fireside Chat | Academic Dean, student panel, and entrepreneur guest |
| 16:00 – 17:00 | Networking Apéro | Informal networking |
Interactive Learning Sessions
Throughout the day, participants will choose from a range of practical breakout sessions covering topics such as:
Round 1 – Case Discussions
- AI for Marketing
- AI for Entrepreneurship
- AI Ethics & Bias
- AI Strategy & Competitive Intelligence
Round 2 – Workshop Sprints
- Build a Marketing Persona with AI
- Prompt Engineering for Business Plans
- Workflow Automation with AI
- Visual Storytelling using Generative AI
Round 3 – Peer Consulting Circles
Working in small groups, participants will present real business, startup, internship, or academic challenges and collaborate to develop practical AI-enabled solutions while strengthening leadership, communication, and critical thinking skills.
Who Should Attend?
The SBS AI Conference 2026 is designed for:
- SBS students
- Business professionals
- Entrepreneurs
- Managers and team leaders
- Faculty members
- High school students interested in business, innovation, and artificial intelligence
Whether you are beginning your academic journey or already leading teams and organizations, the conference offers practical insights into how artificial intelligence is reshaping business and how leaders can create lasting value in an AI-driven world.
Save the Date
SBS AI Conference 2026
AI & The Human Edge: From Hype to Strategy
📅 Date: Thursday, November 12, 2026
🕘 Time: 09:00–17:00
📍 Location: SBS Swiss Business School, Zurich, Switzerland
We look forward to welcoming the SBS community and our guests for a day of learning, collaboration, innovation, and networking.
Registration details, keynote speakers, and additional conference information will be announced shortly. Stay tuned to the SBS Swiss Business School website and social media channels for updates.
About SBS Swiss Business School
SBS Swiss Business School is a Swiss state-accredited University of Applied Sciences Institute located in Zurich, Switzerland. Through its international conferences, academic programs, and applied research initiatives, SBS brings together scholars and business leaders to advance research that creates meaningful impact for organizations and society.