2024 Study on the use of artificial intelligence in modern business education: The impact on students’ cognitive and communication skills

This study aims to compare the effect of using artificial intelligence and neural networks in business education with conventional teaching methods. The article used two versions of the Watson-Glaser Critical Thinking Appraisal (WGCTA) test to assess thinking abilities and the Communication Skills Attitude Scale (CSAS) to analyze students’ attitudes toward communication skills and their confidence in using them. The participants in the study, students from a UK Business School were split into experimental and control groups (N = 204). The experimental group was trained for six months using artificial intelligence through AI-powered interactive online courses, while the control group used traditional teaching methods.

The results of the study showed that the use of artificial intelligence had no statistically significant effect on students’ cognitive and communication skills (p > 0.05). The students had fairly developed cognitive and communication abilities before and after the research, which may be related to the quality of their previous education and individual characteristics. The content of this article may be of interest to educators, scientists, artificial intelligence and neural network specialists, and educational and research organizations discussing the safety of implementing AI in education.

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