Kwaku Atuahene-Gima is a Professor of Innovation Management & Marketing.
Kwaku Atuahene-Gima is ranked the Number 2 innovation management scholar in the world. He has received an award as the Best Professor in Marketing and Innovation Management at Asia’s Best Business Schools Awards by CMO in Singapore. With his two co-authors, Mr. Atuahene-Gima won the Thomas Hustad Best Paper award in November 2015 for research published in the Journal of Product Innovation Management, the world’s leading journal in innovation management.
Also, he has won multiple Best Paper awards at the American Marketing Association including the prestigious Best Paper contribution to knowledge in innovation and technology for his paper published in the Journal of Marketing in October 2005. Mr. Atuahene-Gima was appointed a member of the International Expert Panel for the Russian Science Foundation (RSF) in November 2015, a position in which he evaluates and recommends for funding academic research proposals on innovation and entrepreneurship. For several years he was on the Review Panel for the Australian Research Council and Hong Kong Government Competitive Research Grants.
Kwaku Atuahene-Gima is the first, and to date, the only African scholar ever to have served on the Editorial Review Board of the American Journal of Marketing, the world’s leading marketing journal (July 2006 – June
2014). He won the Outstanding Reviewer Award of the Journal Marketing in 2007. Also, Mr. Atuahene-Gima is on the Senior Advisory and Editorial Review Board of the Journal of Product Innovation Management, and the European Journal of Marketing and on the review panel of several other academic journals.
He has yet published in the Journal of Marketing, Academy of Management Journal, Strategic Management Journal, Organization Science, Management Science, Journal of Product Innovation management, Journal of International Marketing, International Journal of Research in marketing, European Journal of Marketing, Journal of Business Research, Industrial Marketing Management, Marketing Science Institute (MSI), and others.
Kwaku Atuahene-Gima consults and/or trains executives to develop skills in innovation, strategy, leadership and marketing for companies across several industries and countries. His clients in Africa include Stanbic IBTC Bank, Lagos, MTN, Sahel-Sahara Bank, Fidelity Bank, UT Bank, American Tower Company, and Vodafone. International clients include China Mobile, Philips, GE, LifeForms Ltd, Lenovo, Trend Micro Inc., WPP, Tianyu Mobile, BARCO, Sanofi-Aventis, Shanghai Pudong Development Bank, Danaher, DSM, Sony, Eli Lilly, Bayer Technology Services, Ernst & Young, Alcatel- Lucent, GSK, UBS Financial Services; Guangdong Development Bank, Shanghai General Motors, and many others. He developed the Enterprise Innovation Management Model (EIMM)) – an innovation capability assessment tool for use by consultants at the Hong Kong Productivity Council.
He holds academic degrees from the University of Ghana, University of New South Wales and University of Wollongong, in Australia.
1. Weiping Liu , Kwaku Atuahene-Gima (2017), Enhancing product innovation performance in a dysfunctional competitive environment: The roles of competitive strategies and market-based assets. Industrial Marketing Management (forthcoming)
2. Luigi De Luca, Gabriele Triolo and Kwaku Atuahene-Gima: 2014. More Innovation with Less? A Strategic Contingency View of Slack Resources, Information Search and Radical Innovation Journal of Product Innovation Management , 31, 2, 259-277.
3. Rebecca Slotegraaf and Kwaku Atuahene-Gima (2011), Project Team Stability and New Product Advantage: The Role of Decision-Making Processes Journal of Marketing 75 (Jan), 96-108
4. Atuahene-Gima, K. and Yinghong Wei (2011), The Vital Role of Problem-Solving Competence in New Product Success. Journal of Product Innovation Management 28 (1) 81-98
5. Nanwoon Kim and Kwaku Atuahene-Gima (2010), “Using Exploratory and Exploitative Market Learning in New Product Development”, Journal of Product Innovation Management 27 (4), 519-536.
6. Yinghong (Susan) Wei and Kwaku Atuahene-Gima 2009 “The Moderating Role of Reward Systems in the Relationship between Market Orientation and New Product Development Performance in China”, International Journal of Research in Marketing, 26 (2), 89-96.
7. Luigi De Luca and Atuahene-Gima, K. 2008 “Marketing’s Lateral Influence Strategies and New Product Team Comprehension in High-Tech Companies: A Cross-National Comparison”, Industrial Marketing Management
8. Atuahene-Gima, K. and Janet Murray 2007 “Exploratory and Exploitative Learning in New Product Development: A Social Capital Perspective in New Technology Ventures in China”, Journal of International Marketing – 15 (2), 1-29
9. Luigi De Luca and Atuahene-Gima, K. 2007, “Market Knowledge Dimensions and Cross-functional Collaboration: Examining the Different Routes to Product Innovation Performance”, Journal of Marketing 71(January), 95-112
10. Atuahene-Gima, Kwaku, Haiyang Li and Luigi Deluca 2006 “The Contingent Value of Marketing Strategy Innovativeness for Product Development Performance in Chinese New Technology Ventures”, Industrial Marketing Management, 35 (February), 359-372.
11. Atuahene-Gima, K. and Haiyang Li 2006 “The Effects of Formal Controls on Supervisee Trust in the Manager on New Product Selling: Evidence from Young and Inexperienced Salespeople in China”, Journal of Product Innovation Management 23 (July), 342-358
12. Atuahene-Gima, K. 2005 “Resolving the Capability–Rigidity Paradox in New Product Innovation” Journal of Marketing, 69 (October), 61-83. American Marketing Association Tech Sig Best Paper Award 2007
13. Atuahene-Gima, K., S. Slater and E. Olson 2005. “The Contingent Value of Responsive and Proactive Market Orientation on New Product Program Performance”, Journal of Product Innovation Management 22 (6), 464-482
14. Atuahene-Gima, K. and Janet Murray. 2004. Antecedents and Outcomes of Marketing Strategy Comprehensiveness” Journal of Marketing, 68 (October), 33-46.
15. Atuahene-Gima, K. and Haiyang Li. 2004. Strategic Decision Comprehensiveness and New Product Outcomes in New Technology Ventures Academy of Management Journal, 47 (4), 583-597.
16. Atuahene-Gima, K. 2003. Effects of Centrifugal and Centripetal Forces on Product Development Speed and Quality: How Does Problem Solving Matter? Academy of Management Journal, 46 (3), 359 – 373.
17. Atuahene-Gima, K. and Haiyang Li, 2002. “When Does Trust Matter? An Empirical Analysis of the Antecedent and Contingent Effects of Supervisee Trust on Sales Performance in Selling New Products in China and the United States”, Journal of Marketing 66 (July), 61-81.
18. Haiyang Li and Atuahene-Gima, K. 2002. The Adoption of Agency Business Activity, Product Innovation, and Performance in Chinese Technology Ventures, Strategic Management Journal 23 (June), 469-490. [Lead article]
19. Haiyang Li and Atuahene-Gima, K. 2001. “Product Innovation Strategy and Performance of New High Technology Ventures in China”, Academy of Management Journal 44 (December), 1123-1134.
20. Atuahene-Gima, K. and Anthony Ko. 2001. An Empirical Investigation of the Effect of Market Orientation and Entrepreneurial Orientation Alignment on Product Innovation. Organization Science 12 (1), 54-74.
21. Haiyang Li and Atuahene-Gima, K. 2001. The Impact of Interaction between R&D and Marketing on New Product Performance: An Empirical Analysis of Chinese High Technology Firms. International Journal of Technology Management 21 (1/2), 61-75.
22. Atuahene-Gima, K. and F. Evangelista. 2000. Cross-functional Influence in New Product Development: An Exploratory Study of Marketing and R&D Perspectives. Management Science 46 (October), 1269-1284. [Lead article]
23. Atuahene-Gima, K. and Haiyang Li. 2000. Marketing’s Influence Tactics in New Product Development: A Study of High Technology Firms in China. Journal of Product Innovation Management 17 (Nov), 451-470.
24. Erik Hultink and Atuahene-Gima, K. 2000. “The Effect of Sales Force Adoption on New Product Selling Performance” Journal of Product Innovation Management 17 (November), 435-450
25. Gupta, Ashok, David Wilemon and Atuahene-Gima, K. 2000. “Enhancing R&D Effectiveness,” Research• Technology Management 43 (3): 52-58.
26. Li, Haiyang and Atuahene-Gima, K. 1999. Marketing’s Influence and New Product Performance in Chinese Firms. Journal of International Marketing 7 (1): 34-56
27. Atuahene-Gima, K. and Kamel Micheal 1998. A Contingency Analysis of the Impact of Salesperson’s Effort on Satisfaction and Performance in Selling New Products. European Journal of Marketing, 32 (9/10), 904-921.
28. Atuahene-Gima, K. 1997. Adoption of New Products by the Sales Force: The Construct, Research Propositions and Managerial Implications. Journal of Product Innovation Management, 14 (6), 498-514. This article has received ANBAR Citation of Excellence for Highest Quality Rating
29. Atuahene-Gima, K. 1996. Market Orientation and Innovation. Journal of Business Research, 35 (2), 93-103. (This article is abstracted in the Journal of Product Innovation Management, 13, (September 1996), 456-457) [Lead article]
30. Atuahene-Gima, K. 1996. The Influence of Innovation Orientation in Human Resource Management on New Product Development: The Moderating Role of Innovation Type. Journal of Market-Focused Management 1, 87-107.
31. Atuahene-Gima, K. 1996. Differential Potency of Factors Affecting New Product Performance in Services and Manufacturing Firms in Australia. Journal of Product Innovation Management, 13: 35-52.
32. Atuahene-Gima, K. 1995. The Influence of New Product Factors on Export Propensity and Performance: An Empirical Analysis. Journal of International Marketing, 3 (2), 9-26.
33. Atuahene-Gima, K. 1995. An Exploratory Analysis of the Impact of Market Orientation on New Product
Performance: A Contingency Approach. Journal of Product Innovation Management, 12 (Sept), 275-293.
34. Atuahene-Gima, K. 1995. Involving Organizational Buyers in New Product Development Industrial Marketing Management, 24, 215-226. (This article is abstracted in Journal of Product Innovation Management, 13, (Jan. 1996), 73-74.
35. Atuahene-Gima, K. 1993. Determinants of Inward Technology Licensing Intentions: An Empirical Analysis of Australian Engineering Firms. Journal of Product Innovation Management, 10, 3, 230-240.
36. Atuahene-Gima, K. 1993. International Technology Licensing: An Empirical Study of Differences between Licensee and Non-licensee Firms, Journal of International Marketing, 1, (Spring), 71-88
37. Atuahene-Gima, K. 1993. The Relative Importance of Firm and Managerial Influences on International Technology Licensing Behavior, International Marketing Review, 10, 2, 4-21
38. Atuahene-Gima, K. 1993. Buying Technology for Product Development in Smaller Firms” Industrial Marketing Management, 22, (August), 222-232.
39. Atuahene-Gima, K. 1993. An Exploration of Factors Affecting Inward Technology Licensing Performance. Journal of Global Marketing, 7, 1, 25-46.
40. Atuahene-Gima, K. and Paul Patterson. 1993. Managerial Perceptions of Costs and Benefits of Technology Licensing as an Alternative to Internal R & D. R & D Management, 22. 327-36.
41. Atuahene-Gima, K. and Paul Patterson. 1992. The Impact of Managerial Attitudes on Technology Licensing Performance. European Journal of Marketing, 26, 3, 52-63.
42. Atuahene-Gima, K. 1992. Inward Technology Licensing as an Alternative to Internal R & D in New Product Development: A Conceptual Framework. Journal of Product Innovation Management, 9 (June) 156-167.
1. Stanley F. Slater and Atuahene-Gima, K. 2004. Conducting Survey Research in Strategic Management. In Research Methodology in Strategic Management, eds. D. Ketchen and D. Bergh, JAI Press/Elsevier, Volume 1, p. 227-250.
2. Haiyang Li and Atuahene-Gima, K. The Adoption of Agency Business Activity, Product Innovation, and Performance in Chinese Technology Ventures, in Business Networks and Strategic Alliances in China. Eds. Stewart Clegg, Karen Wang and Mike Berrell: pp. 99-132. Edward Elgar, Cheltenham. 2007.
1. MQ Mei, K Laursen, K Atuahene-Gima, 2013, Learning to Innovate: How Does Ambidextrous Learning Matter to Radical and Incremental Innovation Capabilities? 35th DRUID Celebration Conference 2013
2. Atuahene-Gima K & Haibin Yang 2008 Market Orientation, managerial interpretation and innovation competence development. Academy of Management Annual Meeting, Anaheim CA.
3. Atuahene-Gima, K. The Persistence of Market Knowledge Advantage: Special Session of 4 empirical papers. American Marketing Association Winter Educators’ Conference, 19th February 2007 San Diego
4. Luigi M. De Luca and Kwaku Atuahene-Gima. Cross-functional Collaboration and Firm Performance in Product Innovation: How do market knowledge characteristics and integration mechanisms matter? In Managing Innovation in Global Context, PDMA Conference Proceedings, ed. K. Sivakumar, Oct. 22-23, Paradise Point, San Diego 2005
5. Atuahene-Gima, K. “Resolving the Capability–Rigidity Paradox in New Product Innovation” Invited Special Session Presentation, European Academy of Marketing Conference, Milan 27th May 2005
6. Atuahene-Gima, K. and Tania Bucic. Antecedents and Outcomes of Problem Solving in Product Development European Marketing Academy Conference (EMAC), May 24-27, 2005. Milan
7. Tania Bucic and Atuahene-Gima, K. The Social Capital of the Top Marketing Team, Inter-firm Market Learning Capability and Business Performance. European Marketing Academy Conference (EMAC), May 24-27 2005.Milan
8. Atuahene-Gima, K. and Yinghong (Susan) Wei. Proximal and Distal Search Behavior and New Product Performance in Chinese New Technology Ventures. Academy of Management Conference (AOM) 5-10 August 2005
9. Atuahene-Gima, K. and Yinghong (Susan) Wei. Project Team’s Market Knowledge Competence and New Product Performance: The Mediating Roles of Problem Solving Competence and Position Advantage. American Marketing Association Summer Educators’ Conference. San Francisco, 29th July-1st August 2005
10. Atuahene-Gima, K and Gloria Barczak. The Contingent Effect of Product Quality of New Product Performance. AMA Winter Educators’ Conference, San Antonio, Feb. 2005.
11. Atuahene-Gima, K Unraveling the Exploitation-Exploration Dilemma: The Role of Market Orientation – Academy of Management Conference, New Orleans, 6-11 August 2004
12. Namwoon Kim and Kwaku Atuahene-Gima, The Impact of Market Learning on New Product Performance: The Mediating Role of New Product Positional Advantages. American Marketing Association Winter Educators’ Conference, Scottsdale, Arizona. February 2004. *** Overall Conference Best Paper Award.
13. Atuahene-Gima, K. The Contingent Value of Marketing Strategy Creativity. American Marketing Association Winter Educators’ Conference, Scottsdale, Arizona February 2004. *** Best Paper Award in the Marketing Strategy Track.
14. Robins, J. and Atuahene-Gima, K. The Effects of External Relationships on Innovative Activities with Firms, Academy of Management Annual Conference, August 2003, Seatle. Best Paper Proceedings.
15. Atuahene-Gima. K. The Effects of Exploratory and Exploitative Market Search on New Product Development Performance in New Technology Ventures: A Resource-Based Perspective. Academy of Marketing Science Conference, May 2003, Washington D.C.
16. Atuahene-Gima, K. “Cognitive Diversity of Founding Teams, New Product Strategy Making and Performance: An Exploratory Investigation of New Technology Ventures in China,” International Product Development Management Conference – European Institute for Advance Studies in Management 11 – 12th June 2001.
17. Atuahene-Gima, K. and Stanley Slater “Dual Core Market Orientation and Radical Innovation: A Conceptual Model and Empirical Test” European Marketing Academy Conference 8 – 11th May 2001.
18. Haiyang Li and Atuahene-Gima, K. “New Product Decision Comprehensiveness and Performance in Entrepreneurial High Technology Firms,” Academy of Management Conference, August 2001
19. Atuahene-Gima, K. and Haiyang Li “The Effect of Control Systems on Salesperson’s Trust in the Sales Manager: A Contingency Model and Empirical Test in the Context of a New Product Launch” American Marketing Association Winter Educators’ Conference, Scottsdale, Arizona. February 2001. ** Best Paper Award for the Selling and Sales Management Track
20. Atuahene-Gima, K. and Deborah L. Andrus “Marketing’s Influence in New Product Development: Integrating Existing Power-Based Theories”, American Marketing Association Winter Educators’ Conference, Scottsdale, Arizona. February 2001
21. Haiyang Li, Atuahene-Gima, K. and Yan Zhang “How Does New Venture Strategy Matter in the Environment-Performance Relationship? Academy of Management Best Paper Proceedings, Toronto, 2000
22. Haiyang Li and Atuahene-Gima, K. ‘Agency Business Diversification, Product Innovation, and Performance: A Study of High Technology New Ventures in China,” 7th ICMD Conference Proceedings, Accra, Ghana, January 2000, pp. 109 – 127.
23. Atuahene-Gima, K. and Haiyang Li “Partnership Capacities and Effectiveness of External Technology Implementation in Chinese Firms”, 7th ICMD Conference Proceedings, Accra, Ghana, Jan. 2000, pp. 321– 340
24. Wei Yinghong and Atuahene-Gima, K. “An Exploratory Investigation of the Moderating Role of Compensation Strategy On the Effect of Market Orientation and New Product Performance in China”, American Marketing Winter Educators’ Conference, February 2000.
25. Atuahene-Gima, K. and Erik Hultink “The Effect of Sales Force Adoption of a New Product on Performance in Selling It,” Journal of Product Innovation Management, Product Development and Management Association Conference October 1999, Florida USA
26. Atuahene-Gima, K., and Li, Haiyang “The Effect of Marketing Influence Strategies in New Product Development: Evidence from High Technology Firms in China,” European Institute of Advancement in Management, Como, Italy. May 1998.
27. Atuahene-Gima, K. and Ashok Gupta, “The Joint Effects of Market Orientation and Entrepreneurial Orientation on New Product Performance”, Marketing and Entrepreneurship Special Interest Group Meeting, AMA Summer Educators’ Conference, 3-7 August, 1996, San Diego, USA
28. Atuahene-Gima, K. and Kamel Micheal, “The Effect of Effort on Salesperson Satisfaction and Performance in New Product Selling: An Analysis of Potential Moderators,” Product Development and Management Association Conference, Orlando, Florida, October 13-16, 1996.
29. Hai-yang Li and Atuahene-Gima, K. “R & D and Marketing’s Interaction in New Product Development: Review, Assessment and Future Research”, Product Development and Management Association Conference, Orlando, Florida, October 13 – 16, 1996.
30. Hayang Li and Atuahene-Gima, K. (1996), “Marketing’s Influence in New Product Development: A Conceptual Framework”, 17th Annual National Business Conference: Building For Tomorrow. Jan. 24-16, Hamilton, Ontario, Canada
31. Atuahene-Gima, K. (1995), “Developing and Marketing Successful Product and Service Innovations: The Role of Human Resource Strategy”, in M. Bergadaa (ed.), Marketing Today and for the 21st Century. European Academy of Marketing Conference, Paris (May), pp. 49-66.
32. Atuahene-Gima, K. and Paul Patterson (1992), “The Perceived Benefits and Costs of Licensing New Product Technology in Australian Engineering, Pharmaceutical and Chemical Companies”, in Allen C.T. and T.J. Madden (eds.), Marketing Theory and Applications, Vol. 3. American Marketing Association Winter Educators’ Conference Proceedings, pp. 85-92.
33. Atuahene-Gima, K., Paul Patterson and Chad Perry (1993), “Determinants of a Firm’s Propensity to License New Product Technology: A Path Analytic Approach in Varadarajan, P.R. and B. Jaworski (eds.), Marketing Theory and Applications, Vol. 4. AMA Winter Educators’ Conference Proceedings, pp. 266-274.
34. Atuahene-Gima, K. (1992), “Participation of Organizational Buyers in the New Product Development Process: An Exploratory Study”. New Zealand Marketing Educators’ Conference Proceedings, pp. 56-76.
35. Atuahene-Gima, K. “Marketing Technology through Licensing: Factors Affecting Buyer Behavior”, Australian Marketing Educators’ Conference, Feb. 1991, Adelaide.
Atuahene-Gima, K. 2005. The Paradoxes of Managing Innovation in China – CEIBS Link Magazine (in English and Chinese) – reprinted in 21st Century Economic Review (in Chinese), 12:1:2005, to be reprinted in Peking University Business Review
Atuahene-Gima, K. Innovation is the Lifeblood of Every Organization: But can Chinese Firms Innovate? Global Entrepreneur Dec. 2005 (in Chinese)
Atuahene-Gima, K. 2002. The Social Capital of the Top Marketing Team, Inter-firm Marketing Learning Capability, and Business Performance: A Test of a Mediating Model. Marketing Science Institute Report No. 02-118.
Enterprise Innovation Management Model (EIMM) for Hong Kong Firms Report, July 2000 (Prepared for Hong
Kong Productivity Council)
“SAR May Be Missing Creative Touch: Business Must Look Beyond Technology”, South China Morning Post,
March 20, 2000, pp. 12.
Innovation Management Cases in Hong Kong (including video and CD-Rom). Nov. 1999 (with Ronnie Shroff)
“Overcome Current Hard Times with Innovation” Report of Speech in The Bulletin June 1998, pp. 43-43.
Atuahene-Gima, K. “Understanding Innovation”, Hong Kong Business January 1997, pp. 56-58.
Atuahene-Gima, K. and Ashok Gupta, (1996), “Linking Market Orientation, Entrepreneurship and New Product
Outcomes”, Department of Business and Management, City University of Hong Kong, Working Papers No. 003
Hai-yang Li and Atuahene-Gima, K. (1996), “R & D and Marketing’s Interaction in New Product Development:
Review, Assessment and Future Research”, Department of Business and Management, City University of Hong Kong, Working Papers No. 002.
Atuahene-Gima, K., Haiyang Li and Kamel Micheal, (1996) “Determinants of Adaptive Selling: A Self-regulation
and Learning Perspective,” Department of Business and Management, City University of Hong Kong, Working Papers No. 001
Atuahene-Gima, K. (1995), “The Role of Market Orientation in Innovation: A Path Analytic Model”, Department of Business and Management, City University of Hong Kong, Working Papers No. 021.
Atuahene-Gima, K. (1995), “Factors Affecting Innovation Performance in Manufacturing and Services Firms: A
Comparison”, Department of Business and Management, City University of Hong Kong, Working Papers No. 022.
Atuahene-Gima, K. (1995), “New Product Factors and Exporting: An Empirical Analysis”, Department of Business and Management, City University of Hong Kong Working Papers No. 020.
Atuahene-Gima, K. (1995), “The Impact of Market Orientation on New Product Performance: The Moderating
Role of Product Characteristics and the Environment”, Department of Business and Management, City University of Hong Kong, Working Papers No. 023.
Atuahene-Gima, K. (1991), “Sources of New Products for Industrial Firms: A Cost-Benefit Framework for
Choosing between Technology Licensing and Internal R & D”, University of Wollongong Working Paper, No. 4-91.
Atuahene-Gima, K. (1991), “Perceptions of Technology Licensing as an Alternative to Internal New Product
Development: An Empirical Investigation”. University of Wollongong Working Paper No. 5-91.
Atuahene-Gima, K. (1991), “International Technology Licensing: An Empirical Study of Differences between
Licensee and Non-licensee Firms”, University of Wollongong Working Paper, No. 6-91.