Robert Edgell


Dr. Robert Edgell


Academic and Innovation Professional

Through his nearly thirty years of professional work, Dr. Edgell has forged a unique identity from diverse educational experiences and an unconventional combination of practice activities. He holds degrees in Architecture, international business, and multicultural management (with a behavioral economics focus). His varied professional contributions include designing habitats, creating media and brands, being an entrepreneur, developing action research, educating future change agents, and performing scholarly research on creativity, innovation, and sustainability.

Currently, he is an Assistant Professor of Strategic Management at American University’s Kogod School of Business in Washington DC where he was recently named Outstanding Faculty. He is a Visiting Professor at the Swiss Business School in Zurich and has delivered lectures at Stanford University’s Law School, the University of California San Francisco’s School of Dentistry, the California College of the Arts, and the University of St. Gallen. Previously, he taught at San Francisco State University’s College of Business. As a consultant, Dr. Edgell has provided strategic direction, organizational design, creativity and management training, and relationship development solutions for diverse organizations including socially responsible businesses, startups, nonprofits, and universities. During his stay in Switzerland, he served as Executive Director of the MBA in Media and Communication at the University of St. Gallen. Prior to St. Gallen, he served as Vice President of Club Marketing at While at Bertelsmann, he held various executive positions. He co-established Doubleday Interactive, had P&L responsibility for annual revenues of over $200 million at Doubleday Direct’s entertainment clubs, and was in charge of strategic planning at Book Group North America.

Dr. Edgell’s scholarship agenda expands upon his deep research commitment to diversity, multiculturalism, governance, and social justice. In his PhD dissertation, he empirically tested how various forms of actor heterogeneity and dissonance positively influence organizational creativity outcomes, especially in media settings. He collaborates with members of the Program in Law, Science & Technology at Stanford Law School and has advised Stanford University’s SIPX project. His interdisciplinary paper, “A theory of innovation: Benefit, harm, and legal regimes”, was accepted for publication in the scholarly journal, Law, Innovation and Technology. Currently, he is writing a new book, Leading Highly Creative Organizations: Systemic design thinking, innovation, and evolving business models for sustainability, to be published by Cognella and conducting an ethnographic study of innovation and sustainability artifacts produced by Architects. In addition, he completed a research paper on artificial intelligence that was published in the Association for the Advancement of Artificial Intelligence (AAAI) 2011 Conference Proceedings. This paper was selected for additional distribution in the e-journals,Human Cognition in Evolution & Development and Cognition in Mathematics, Science, & Technology. Also, his paper on leading Highly Creative Organizations (HCOs) was recently distributed by the e-journal, Entrepreneurship Educator: Courses, Cases & Teaching. Prior to his PhD, he authored the seminar companion book, Profitable marketing and branding in the digital economy.

Dr. Edgell received his PhD in international multicultural management (magna cum laude) from the University of St. Gallen (AACSB accredited) in Switzerland. He holds an MBA from Columbia University Business School in the City of New York and a Bachelor of Architecture (5 year degree, cum laude) from Kent State University, College of Architecture and Environmental Design. Through Columbia’s Chazen Institute of International Business, he studied at Erasmus University, Rotterdam School of Management in The Netherlands. He is a registered Architect and has studied at Harvard University, Graduate School of Design.

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