After graduating from ESADE with his BBA and MBA degrees, Mr. Iturralde developed his professional career in the marketing departments of some of the most renowned FMCG multinationals and became a successful top manager in the areas of Strategy, Sales & Marketing, Innovation, Product Design, and Business Development.
He has also founded several startups. Since 2008, Mr. Iturralde works as a freelance consultant in Strategic Management projects and as a collaborator of Buenaidea in many Innovation projects (SEAT-VW Group, among others).
While concurrently pursuing his professional career, he completed his postgraduate studies in Social Anthropology in Spain. Furthermore, after living for three years in Southern Mexico, he successfully completed his Ph.D. with the multi-awarded dissertation `Chained Communities: An Analysis of the Political Culture of Depotism in a District of Oaxaca, Mexico.
Besides teaching being his major passion, Mr. Iturralde is a published author of three books and several academic journal articles.