Martin Griffin’s professional expertise spans across IT, marketing, sales, business development, and business research. He is an executive director at sofistiq International AG, a consulting company providing software and services for carrying out analysis of markets, brands, organizations, and personality traits.
He worked as Management Consultant at Deloitte & Touche before going on to hold a position as Principal Sales Consultant at Oracle where, in addition to CRM and CASE (Computer Aided Systems Engineering) consulting, he designed the FIFA World Cup database. At Agile, a US-based PLM (Product Lifecycle Management) software company, he was in charge of Business Development, Europe.
He has lectured Systems Engineering at InovaTech, a Swiss federal higher technical college.
He holds a Swiss Federal IT Diploma and a Marketing MBA and is currently working on his doctorate.
Martin Griffin owes his fluency in English, German and French to his Anglo-Swiss background and cultural studies at the Sorbonne University in Paris.