Martin Griffin has over 40 years’ professional expertise spanning across IT (Information Technology), project management, marketing, sales, business development, and business research. He worked as a management consultant at Deloitte before going on to hold a position as Principal Sales Consultant at Oracle where, in addition to CRM (Customer Relationship Management) and CASE (Computer Aided Systems Engineering) consulting, he managed and designed the FIFA World Cup database. At Agile, a Silicon Valley start-up company, he was in charge of business development, Europe. As Principal Consultant and board member at Sofistiq, a psychology-based software company, he helped companies define their strategy through a 3D visualisation of their customers’ perceptions. He holds a Swiss Federal degree in IT, an MBA, an MABR and a DBA.