Dr. Murat Akkaya

Dr. Murat Akkaya

Adjunct Faculty

Background:

Murat holds a bachelor’s degree of management from Hacettepe University, a master’s degree of marketing communication management from Galatasaray University and also a PhD degree of marketing from Yeditepe University.

Throughout his professional career, Murat fulfilled both customer & consumer marketing roles focused on different FMCG categories & companies.

Recently, he pursues his professional career at pladis (A leading snacking player globally) holding a regional leadership role in marketing. In addition, he contributes to the marketing literature in various academic research projects specialized in market segmentation & marketing strategy.

Recent Publications:

Akkaya, M. (2021). Understanding the impacts of lifestyle segmentation & perceived value on brand purchase intention: An empirical study in different product categories. European Research on Management and Business Economics (Forthcoming) (SSCI)

Conference Proceedings:

Akkaya, M. (2019). Lifestyle segmentation: When is it applicable for brands? 52nd Academy of Marketing Conference, London, England

Akkaya, M. (2016). Discount store shoppers’ profile: A case study from Turkey. International Marketing Trends Conference, Venice, Italy

Akkaya, M. (2005). 2005 sonrası AB’de Turk tekstili: Fason üretimden marka pazarlamasına geçiş. 9th National Marketing Congress, Ankara, Turkey