MSc in Marketing

 Master of Science Program (90 ECTS):

  • Year 1: Courses
  • Year 2: Internship
  • With Certified Internet Marketer (CIM)
  • or Certified eMarketing Consultant (CeMC)
  • Accredited by IMSB

The scope of today’s marketing challenge is breath taking, and proliferation is the reason. Recent advances in technology, media and distribution have created an explosion of new customer segments, marketing approaches as well as products and services.

This program provides an excellent understanding of the impact of marketing decisions on the overall corporate performance and prepares students for a range of different marketing roles in a growing complex world.

The program begins in October and requires full-time attendance during one academic year followed by an individual thesis on a marketing related subject.

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  • Design sustainable marketing strategies
  • Develop the skills to leverage social media to conduct marketing research
  • Understand the key branding principles in designing brand strategies
  • Gain a better understanding of how to design marketing campaigns

Program Location

  • Mendoza, Argentina

Admission Requirements

  • Undergraduate degree (Bachelor) from a recognized university or equivalent
  • Successful completion of SBS Admissions Exam
  • Fluency in English: TOEFL IBT 90 or better, IELTS 6.5 band score or better (if English is not your native language)
  • Successful completion of a personal interview with our Admissions Officer, either in person or by phone/Skype

Work experience is not compulsory. Students from all backgrounds are welcome to apply.

Program Structure

Introduction Week

Term 1

  • MMM 300 - Marketing Management (5 ECTS)
  • MOB 502 - Sustainable Leadership and Organizations
  • MAC 510 - International Accounting and FSA
  • MPM 510 - Project Management in Marketing

Term 2

  • MMK 540 - Advertising and Marketing Communication
  • MCN 520 - Cross-Cultural Communication
  • MMK 542 - Market Research
  • MMK 560 - Distribution Policy

Term 3

  • MBU 591 - International Law and Contracts
  • MIM 520 - International Marketing
  • MMK 570 - Digital Marketing
  • MMK 575 - Services Marketing

Term 4

  • THE 700 - Research Methods in Marketing (4 ECTS)
  • MBG 600 - International Marketing Project and Business Game (9 ECTS)
  • THE 755 - Independent Research Project

Professional Year

The second year of the program is dedicated to do an internship or full-time employment.

How to Apply

Apply Online    
(Note: only online applicants are considered)

Applicants must provide the following documentation:
  1. Completed and duly signed application form
  2. Complete curriculum vitae (CV)
  3. Certified copy of bachelor’s degree
  4. Official academic transcripts
  5. Proof of English proficiency (TOEFL, IELTS, or equivalent)
  6. Two reference letters (professional or academic)
  7. Non-refundable application fee of chf 150. -
  8. One high-resolution picture (passport photo style) in .JPG, .PNG, or .GIF format

Program Manager

  • Klauser Franziska

    Ms. Franziska Klauser

    This email address is being protected from spambots. You need JavaScript enabled to view it.

Accredited and Certified by

SBS Swiss Business School

SBS Swiss Business School
Flughafenstrasse 3
8302 Kloten-Zurich

Call us: +41 44 880 00 88
General inquiries: This email address is being protected from spambots. You need JavaScript enabled to view it.
Enrollment inquiries: This email address is being protected from spambots. You need JavaScript enabled to view it.

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