Merlin Kofler and Oliver Honegger from Better Taste GmbH, warmly welcomed students from the SBS Swiss Business School’s undergraduate program for the inaugural tour and visit to Zurich city’s first, only, and newest gin distillery: Turicum.
After a brief history of the company and gin production, Merlin took the students on a tour of the small but well-organized distillery, where students were able to observe the process of distillation and sample the botanicals that imbibe Turicum with its award-winning taste and finish. The students also learned about the founder’s personal stories and how the entrepreneurial journey began and carries on in with a strong Swiss tradition of a focus on quality and passion.
Turicum Company Visit.
The students were able to ask questions on many points of business, and gin production, and were given an intimate look into the work that goes behind the scenes of a young start-up; And Merlin and Oliver graciously answered, from their personal experiences. The one thing they would not divulge, however, was the secret ingredient No.3.