On February 14, 2025, SBS Swiss Business School once again demonstrated its commitment to academic excellence and research innovation with the highly anticipated SBS Virtual Research Day. Building on the success of last year’s event, this year’s edition provided an even more enriching experience, equipping students and researchers with valuable insights, practical skills, and cutting-edge AI tools to enhance their academic work.
The event featured an impressive lineup of renowned faculty members and research experts, each delivering high-impact sessions tailored to support students on their research journey.
A Power-Packed Agenda Led by Industry Experts
The day began with an insightful Opening Session by Prof. Dr. Bert Wolfs, who set the stage with a discussion on crafting impactful research topics and formulating precise hypotheses—a crucial step in every scholar’s journey.
The momentum continued with Dr. Carl Olsen, who provided strategies to improve academic writing, structure research papers, and avoid common pitfalls. His session was particularly well-received by students seeking to refine their research manuscripts.
AI was a hot topic throughout the event, with Prof. Dr. Milos Petkovic exploring how artificial intelligence can streamline literature reviews and enhance research efficiency. His session demonstrated the power of AI in handling vast amounts of academic data—an eye-opener for many attendees.
Dr. Nabira led an engaging session on the Case Study Method, offering expert guidance on designing, conducting, and analyzing case studies—a research methodology frequently employed in business and management studies.
The final session, led by Dr. Goksu Akkan, showcased the latest advancements in AI-powered academic proofreading and editing, with a live demonstration on how technology can refine academic writing for precision and clarity.
Active Engagement and a Strong Research Community
Beyond the wealth of knowledge shared, the SBS Virtual Research Day fostered an interactive and engaging environment, where students had the opportunity to ask questions, discuss their research challenges, and receive direct feedback from faculty members. Each session included a dedicated Q&A segment, reinforcing SBS’s dedication to academic mentorship and student success.
With its emphasis on quality research, faculty expertise, and technological innovation, the event reaffirmed SBS Swiss Business School’s reputation as a leading institution for business education and research. As we continue to push the boundaries of academic excellence, we look forward to welcoming even more students and researchers to our vibrant community.
Be part of a thriving research community at SBS Swiss Business School—where innovation meets academic excellence!