SBS Top 4 Student Theses of 2020

SBS Swiss Business School > News > SBS Top 4 Student Theses of 2020

Yesterday was the last day of our fall thesis defense! All our students have done great research on so many different topics from so many different types of industries.

We especially congratulate Jamila Akhundova, for winning a research scholarship from the Swiss Confederation. She will be a junior researcher in the Universite de Fribourg.

Bachelor of Business Administration

Aram Arakelian

Topic: Viral Marketing on the Influence on Consumer Decision Buying Decisions on Millennials in Switzerland

Mentor: Dr. Bert Wolfs

Master of Science in International Business

Akshatha Ilangovan

Topic: The Impact of YouTube Personalization Algorithm of Content on Consumer Behavior in India and its Implications for Video Marketing Strategy

Mentor: Prof. Richard Beswick

Master of Business Administration

Jamila Akhundova

Managing Crisis as usual in Turbulent Times: The Case of Oil and Gas Industry

Mentor: Thierry Kieffer

Doctor of Business Administration

Ted Suen

An Investigation Into The Effects Of Intrinsic And Extrinsic
Motivational Factors On Employee Participation In Internal
Crowdsourcing Initiatives In China

Mentor: Dr. Bert Wolfs