Yesterday was the last day of our fall thesis defense! All our students have done great research on so many different topics from so many different types of industries.
We especially congratulate Jamila Akhundova, for winning a research scholarship from the Swiss Confederation. She will be a junior researcher in the Universite de Fribourg.
Bachelor of Business Administration
Aram Arakelian
Topic: Viral Marketing on the Influence on Consumer Decision Buying Decisions on Millennials in Switzerland
Mentor: Dr. Bert Wolfs
Master of Science in International Business
Akshatha Ilangovan
Topic: The Impact of YouTube Personalization Algorithm of Content on Consumer Behavior in India and its Implications for Video Marketing Strategy
Mentor: Prof. Richard Beswick
Master of Business Administration
Jamila Akhundova
Managing Crisis as usual in Turbulent Times: The Case of Oil and Gas Industry
Mentor: Thierry Kieffer
Doctor of Business Administration
Ted Suen
An Investigation Into The Effects Of Intrinsic And Extrinsic
Motivational Factors On Employee Participation In Internal
Crowdsourcing Initiatives In China
Mentor: Dr. Bert Wolfs