SBS Professors Publish A Book

SBS Swiss Business School > News > SBS Professors Publish A Book
Two of our SBS professors, Dr. Joseph Brady and Dr. Gerry Prentice published a book this month! The book, Leadership Through the Screen is a business leadership guidebook that tells a story. Written in an easy-to-read manner, each chapter highlights a single issue through the eyes of a fictional VP of marketing.
This book is meant to serve as a map to help modern managers weave their way through many of the fundamental challenges of leading people in a global and virtual realm. It provides the tools, knowledge, and potential solutions these leaders can use to forge successful and productive virtual teams.
Get your book today! Through this link