At SBS Swiss Business School we believe that managerial success in the 21st Century will be related to the capacity to apply business knowledge into practice in a way that can be understood and shared by all the stakeholders of the organization. In order support this idea and contribute to excellence in management skills, SBS Swiss Business School has developed the SBS Journal of Applied Business Research (SBS-JABR). The Journal contributes to the creation of “State of the Art” academic and professional knowledge under a fully international dimension. The Journal is based in a “peer to peer” revision process according to the traditional academic practices. SBS is proud to release its Journal of Applied Business Research Volume 5. JABR publishes original research works that deal with any of the specialties relating to the field of Business Management.