Market Presence – The Essential Thing

SBS Swiss Business School in Zurich, Switzerland > Market Presence – The Essential Thing

When Swiss International Airlines Ltd. has to rent aircraft including the crew from other airlines (so called “wet lease-in”), the department of Quality and Risk Management (OSQ) plays a vital role in the assessment process of potential leasing partners. 

In the following excerpt from the industry journal “Rundschau” published by AEROPERS, Mr. Pete Steinman, SBS Executive MBA Alumni, explains the pros and cons of a wet lease-in.

The article is in German and can be downloaded using the link below. 

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