At SBS Swiss Business School, education goes far beyond the classroom. Our practical approach ensures that students don’t just learn business theories—they experience them in action. This philosophy was on full display during a recent visit to the iconic Hallenstadion in Zurich, where our bachelors students had an exclusive backstage tour and a rare opportunity to interact with industry leaders.
A Front-Row Seat to Real-World Business
The Hallenstadion, one of Switzerland’s largest and most iconic indoor venues, is a hub for concerts, sporting events, and exhibitions. For SBS Swiss Business School students, the visit provided invaluable exposure to the intricacies of managing such a massive operation.
Led by Ms. Silvia Schürch, the students explored the stadium’s history and unique operational challenges. From its inception to its current status as a top-tier event space, Ms. Schürch’s stories brought the venue’s legacy to life.
But the highlight of the day was a captivating presentation by Mr. Philipp Musshafen, CEO of Hallenstadion. Sharing his journey, Mr. Musshafen offered insights into the company’s strategic growth, the hurdles it has overcome, and its vision for the future.
Learning Through Immersion
The visit wasn’t just a field trip—it was a deep dive into the business world. Students learned about the competitive landscape of large event halls in Switzerland and neighboring countries, gaining insights into market strategies, audience engagement, and sustainability in operations.
This hands-on experience is a testament to SBS Swiss Business School’s commitment to blending academic learning with practical application. Such opportunities help students build critical skills that are highly valued in today’s dynamic business environment.
Turning Insights Into Action
The visit didn’t end with inspiration—it sparked action. Back on campus, students began applying what they learned by preparing detailed reports and analyses on Hallenstadion’s business model. These projects not only enhance their understanding but also strengthen their ability to tackle real-world business challenges with confidence.
Networking With Industry Leaders
One of the standout aspects of the visit was the opportunity to interact directly with top executives like Mr. Musshafen. For students, these conversations are more than just inspiring; they’re a chance to learn about leadership, strategy, and decision-making from those who live it every day.
Why Practical Learning Matters
At SBS Swiss Business School, we believe that business education is most effective when students can bridge the gap between theory and practice. Visits like this one are integral to our curriculum, providing students with experiences that can’t be replicated in textbooks.
Such initiatives give our students a competitive edge, equipping them with the skills and confidence to excel in their future careers. It’s no wonder that parents and students alike are drawn to SBS Swiss Business School for its innovative, hands-on approach to business education.
If you’re looking for a business school that prepares future leaders through a blend of academic excellence and real-world exposure, SBS Swiss Business School is the place to be. Join us and take the first step toward an extraordinary business career.
For more information about the BSc program offered by SBS Swiss Business School, contact one of our advisors today and discover how you can take the first step toward becoming a global business leader.
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Mr. Philipp Musshafen, Hallenstadion CEO
