Last month, our CAP students had the exclusive opportunity to visit Freitag in Oerlikon, a pioneering company in sustainable design and circular economy practices.
This visit showcased our dedication to bridging the gap between theory and practice. At SBS Swiss Business School, we take a hands-on approach to education, allowing students to apply classroom knowledge to real-world challenges.
During the visit, students gained firsthand insight into Freitag’s innovative process of transforming discarded truck tarps into durable, one-of-a-kind bags. From the meticulous selection and cleaning of materials to precise cutting and labeling, every step reflected the company’s commitment to sustainability and craftsmanship.
Students also learned about Freitag’s commitment to transparency and authenticity, discovering how each product is documented and prepared for the online store.
This behind-the-scenes experience reinforced key lessons in innovation, responsible production, and conscious consumerism—principles that will guide the next generation of business leaders.
At SBS Swiss Business School, we focus on bridging the gap between theoretical knowledge and practical application. By offering real-world experiences like these, we ensure our students gain the skills and insights needed to excel in today’s fast-evolving business world.
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