At SBS Swiss Business School, we pride ourselves on offering our students not only a world-class education but also the opportunity to learn from professors whose research is making a significant global impact. Therefore, SBS Swiss Business School is thrilled to share the remarkable achievement of one of our distinguished faculty members whose recent publications have been ranked in the TOP 2% worldwide by SCOPUS.
Prof. Dr. Michael Gerlich, a leading expert in the fields of Artificial Intelligence and consumer behavior, has had two of his publications—“Perceptions and Acceptance of Artificial Intelligence: A Multi-Dimensional Study” and “The Power of Virtual Influencers: Impact on Consumer Behaviour and Attitudes in the Age of AI”—recognized for their high research impact. With an outstanding FWCI (Field-Weighted Citation Impact) of 8.77 and 7.68, these studies are setting new standards in their respective fields.
For context, Scopus is one of the largest and most reputable databases for academic research. It indexes scholarly articles, journals, and conference papers across a wide range of disciplines and provides tools to measure the impact of research through metrics like the Field-Weighted Citation Impact (FWCI). Being ranked in the TOP 2% of publications in Scopus is a remarkable achievement that highlights the global recognition of Prof. Dr. Michael Gerlich’s work.
This recognition underscores the profound relevance of the work our faculty are engaged in, and it highlights the unique opportunity students at SBS Swiss Business School have to learn from top-tier professionals who are not just teaching the theory, but also pushing the boundaries of research in their areas of expertise.
Being part of an institution where lecturers are at the forefront of global research ensures that our students are receiving lessons grounded in cutting-edge knowledge and real-world applications. Our faculty’s ability to bridge academia and industry trends creates an environment where students are equipped to thrive in the ever-evolving landscape of business.
Students at SBS Swiss Business School benefit from direct access to the insights and expertise of researchers whose work is shaping the future. This is not just about gaining theoretical knowledge, but about learning from thought leaders who are contributing to impactful research that influences global discussions on Artificial Intelligence, consumer behavior, and beyond.
As the world continues to evolve, the importance of staying ahead of emerging trends and innovations cannot be overstated. SBS Swiss Business School is proud to offer a learning environment that empowers students to gain practical insights and engage with the latest developments in the business world, thanks to faculty like Prof. Dr. Michael Gerlich.
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