Graduate Programs

MSc in Marketing

The scope of today’s marketing challenge is breath taking, and proliferation is the reason. Recent advances in technology, media and distribution have created an explosion of new customer segments, marketing approaches as well as products and services.

This program provides an excellent understanding of the impact of marketing decisions on the overall corporate performance and prepares students for a range of different marketing roles in a growing complex world.

The program begins in October and requires full-time attendance during one academic year followed by an individual thesis on a marketing related subject.


Design sustainable marketing strategies

Develop the skills to leverage social media to conduct marketing research

Understand the key branding principles in designing brand strategies

Gain a better understanding of how to design marketing campaigns

Department Contact Info

General Inquires
Contact Partner School 

Flughafenstrasse 3
8302, Kloten-Zürich

Mon – Fri 08:30 – 18:00

Social Info

Program Structure
Admission Requirements

The MSc in Marketing is a two year structured similarly to the MSc in International Business: 

  • Year 1: Courses
  • Year 2: Internship
  • With Certified Internet Marketer (CIM)
  • or Certified eMarketing Consultant (CeMC)

The MSc in Marketing is only offered in our partner school, Aden Business School in Argentina. 

Kindly contact them to receive more information. 

Undergraduate degree (bachelor) from a recognized university or equivalent
Successful completion of SBS Admissions Exam
Fluency in English: TOEFL IBT 90 or better, IELTS 6.5 band score or better (if English is not your native language)
Successful completion of a personal interview with our Admissions Officer, either in person or by phone/Skype
Work experience is not compulsory. Students from all backgrounds are welcome to apply.

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With our Master of Science Programs 

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