Executive Program

Digital Transformation: Data & Platforms

SBS Swiss Business School in Zurich, Switzerland > Executive Education > Digital Transformation: Data & Platforms

As a business leader, you need to make decisions that set your company up for success, now and in the future. The challenge? In this fast-changing world, the rules of strategy are being rewritten and the go-to solutions you once relied on are no longer enough.

The Fourth Industrial Revolution is here. As emerging technologies like AI and blockchain become ubiquitous, they will unleash unprecedented levels of disruption.

As they become a reality, they disrupt established companies and make tried and tested business models suddenly obsolete.

What should your organization do to win amidst the incoming disruption?

Workshop Benefits

o Identify the drivers and principles of digital strategy
o Evaluate the implications of new digital technologies (AI, Blockchain, Big Data / Analytics and IoT etc)
o Develop a data-driven, strategic project for your organization
o Determine your organization’s platform strategy
o Understand the new strategic business model thinking required for digital businesses
o Prepare for the leadership challenges of transforming (strategic execution) to a digital business.


o Business owners and entrepreneurs facing the challenges of rapidly changing markets
o Senior managers responsible for strategy and innovation in their organizations
o Business thought leaders seeking to remain abreast of the latest trends
o Professionals tasked with driving change, innovation, and growth

Workshop Content

o Digital readiness and digital leadership
o Strategies for a time of uncertainty and ultra-rapid change
o Technologies that change the world and drive the 4th Industrial Revolution
o Responding to incoming disruption with digitally empowered business models
o Marketing strategies for digital consumer behavior
o Machine Learning from Big Data to superior decision-making
o Value facilitation through platform business models

SBS Experience Stories

  • Data is transforming the way we deal in our daily lifes and Alessandro approaches the importance and the specifics of how this change impacts the way we do business. Definitely a must do course for those who want to get familiar with the 4th industrial revolution.

  • Alessandro has the knack of connecting with his audiences and developing a quick bridge with their thinking. This is quite a unique feature I found. His slides were really interesting with examples from all walks of life. He is very knowledgeable and has a mastery over the topic he was speaking. We could just go on and on listening to him!

  • This course was very much enjoyed. Digital Transformation is one of the most relevant topics of our time. The content was very informative, well presented and had intuitive explanations. A big thank you to Prof. Lanteri and the SBS team for the diligent organization and very convivial session.

Course Information


2,500 CHF*



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    Early Bird Discount:

    Until July 31, 2022, you are entitled to our early bird discount for the special price of CHF 2,200.-

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