Executive Program

Data & Platforms: Digital Transformation

SBS Swiss Business School in Zurich, Switzerland > Executive Education > Data & Platforms: Digital Transformation

Digital technologies such as artificial intelligence (AI) and blockchain are already transforming the way we live and work – increasing profits, reduce costs, save lives and improve customer experiences – but their potential remains largely untapped. As these technologies become a reality, they disrupt established companies and make tried and tested business models suddenly obsolete.

What should your organization do to win amidst the incoming disruption?

Workshop Benefits

o Identify the drivers and principles of digital strategy
o Evaluate the implications of new digital technologies (AI, Blockchain, Big Data / Analytics and IoT etc)
o Develop a data-driven, strategic project for your organization
o Determine your organization’s platform strategy
o Understand the new strategic business model thinking required for digital businesses
o Prepare for the leadership challenges of transforming (strategic execution) to a digital business.


o Business owners and entrepreneurs facing the challenges of rapidly changing markets
o Senior managers responsible for strategy and innovation in their organizations
o Business thought leaders seeking to remain abreast of the latest trends
o Professionals tasked with driving change, innovation, and growth

Workshop Content

o Digital readiness and digital leadership
o Strategies for a time of uncertainty and ultra-rapid change
o Technologies that change the world and drive the 4th Industrial Revolution
o Responding to incoming disruption with digitally empowered business models
o Marketing strategies for digital consumer behavior
o Machine Learning from Big Data to superior decision-making
o Value facilitation through platform business models


Dr. Alessandro Lanteri

Guest Lecturer - Executive Education

Alessandro is a Professor of Entrepreneurship. An expert educator, he helps executives and students seize the opportunities of turbulent environments. Alessandro works with multinationals, governments, and startups across five continents. His latest book “CLEVER” became a no.1 Amazon bestseller.

More Detail

Course Infomation


February 16 – 24, 2021
Tuesday – Thursday
17:00 -19:30 


1,200 CHF*



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*Payment Policy

  • Invoiced 3 months prior to course start
  • 100% Refund 4 weeks prior to course start
  • 50% Refund 2 weeks prior to course start
  • 0% Refund less than 2 weeks prior to course start

Department Contact Info

SBS Executive Progam

Elena Steimer
Executive Education Manager
[email protected]

Flughafenstrasse 3
8302, Kloten-Zürich

Mon – Fri 08:30 – 18:00

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