Executive Program

Storytelling and Presentation Skills

SBS Swiss Business School > Executive Education > Certificate Courses > Storytelling and Presentation Skills

In an age where effective communication drives professional success, the ability to craft compelling stories and deliver impactful presentations has become indispensable. This 2-day course equips participants with advanced storytelling techniques and presentation skills to engage, inform, and inspire diverse audiences. Through practical exercises and expert insights, participants will learn to structure narratives, integrate data seamlessly, and present with confidence and clarity. Designed for professionals in leadership, marketing, or any role requiring persuasive communication, this program is essential for those looking to elevate their ability to connect with and influence others.

Course Information

Format

On-Campus or Live-Virtual

Costs

1,350 CHF*

Date

Option 1:

28-29 April 2025

Option 2:

19-20 Sept. 2025

 

Course Outline

Module 1: The Foundations of Storytelling in Professional Contexts

Objective: To understand the role of storytelling in effective communication and its impact on professional settings.

Key Topics:

    • The psychology of storytelling: Why stories captivate and inspire.
    • Core elements of compelling stories: Characters, conflict, and resolution.
    • Different storytelling frameworks (e.g., Freytag’s Pyramid, Hero’s Journey).

Practical Activities:

    • Participants share a short story about their professional journey and receive feedback.
    • Deconstructing famous corporate presentations or TED Talks for storytelling techniques.

Module 2: Crafting a Narrative for Maximum Impact

Objective: To learn how to structure and tailor stories to specific audiences and goals.

Key Topics:

    • Identifying your core message: What do you want your audience to feel, think, or do?
    • Adapting stories for various audiences and cultural contexts.
    • Integrating data and evidence into storytelling without losing emotional appeal.

Practical Activities:

    • Participants outline a story relevant to their current professional challenges.
    • Group work: Iterative refinement of story outlines using peer and instructor feedback.

Module 3: Presentation Techniques: Visual and Verbal Excellence

Objective: To master the tools and techniques for delivering visually appealing and engaging presentations.

Key Topics:

    • Designing impactful slides: Simplicity, clarity, and visual hierarchy.
    • Body language, voice modulation, and managing nervousness.
    • Using metaphors, analogies, and visuals to enhance storytelling.

Practical Activities:

    • Participants practice delivering a short presentation, focusing on body language and vocal delivery.
    • Peer critique session to identify areas of improvement and strengths.

Module 4: Interactive Storytelling and Audience Engagement

Objective: To develop skills for interacting with audiences and adapting presentations dynamically.

Key Topics:

    • Techniques for active audience engagement: Questions, polls, and humor.
    • Handling difficult questions and managing challenging audience dynamics.
    • Real-time adaptation: Reading the room and adjusting on the fly.

Practical Activities:

    • Role-playing scenarios where participants manage audience interruptions or skepticism.
    • Simulation of live storytelling and interactive Q&A sessions.

Module 5: Bringing It All Together: Final Presentation and Feedback

Objective: To synthesize all skills learned and deliver a polished final presentation.

Key Topics:

    • Rehearsal techniques for professional settings.
    • Building confidence through preparation and feedback.
    • Leveraging storytelling in different professional formats: Pitches, reports, and speeches.

Practical Activities:

    • Participants deliver a final presentation using storytelling techniques and receive comprehensive feedback from peers and instructors.
    • Group discussion on lessons learned and next steps for improving storytelling and presentation skills.

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    *Payment Policy

    • Registration fee of 150.- CHF (part of the overall course fee) is non-refundable when the participant cannot attend.
    • Invoiced 3 months prior to course start
    • 100% Refund 4 weeks prior to course start
    • 30% Refund 2 weeks prior to course start
    • 0% Refund less than 2 weeks prior to course start

     

    Department Contact Info

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    SBS Executive Education
    [email protected] 

    Flughafenstrasse 3
    8302, Kloten-Zurich
    Switzerland

    Mon – Fri 08:30 – 18:00

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