Innovation and value creation have become pivotal for organizations striving to remain competitive in the age of artificial intelligence (AI). This three-day certificate course equips participants with the knowledge and skills to harness AI’s transformative potential, enabling them to drive strategic innovation, optimize decision-making, and deliver sustainable value. Designed for team leaders and professionals across industries, the program focuses on aligning AI initiatives with business goals while addressing critical ethical and governance challenges. By the end of the course, participants will not only understand the opportunities AI presents but also be prepared to navigate its complexities and lead their organizations into a future shaped by intelligent technologies.
This certificate course counts towards the Diploma in Advanced Management.
On-Campus or Live-Virtual
1,950 CHF*
Option 1:
25 – 27 April 2025
Option 2:
11 – 13 July 2025
Module 1: Understanding AI and Its Transformational Potential
This module introduces the fundamental concepts of AI, its key technologies (e.g., machine learning, natural language processing, computer vision), and their application in business. Participants will explore how AI is driving transformation across industries and reshaping value creation. Case studies from leading companies will provide practical insights.
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Module 2: Fostering Organizational Innovation in the AI Era
This module focuses on creating a culture of innovation and agility within organizations to leverage AI effectively. Participants will learn strategies for fostering creativity, encouraging experimentation, and aligning AI initiatives with business objectives.
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Module 3: Strategic Value Creation with AI
Participants will learn how to design and implement AI strategies to create and capture value. This module emphasizes aligning AI investments with organizational goals, measuring impact, and scaling successful initiatives.
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Module 4: Data as the New Currency for Innovation
This module examines the critical role of data in AI-driven innovation. Participants will understand how to manage, analyze, and utilize data to uncover insights and drive value creation.
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Module 5: Future Trends and the Road Ahead
In the final module, participants will explore emerging trends in AI and their implications for business. This session aims to equip leaders with the foresight and adaptability required to thrive in a rapidly changing environment.
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SBS Executive Education
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Flughafenstrasse 3
8302, Kloten-Zurich
Switzerland
Mon – Fri 08:30 – 18:00