Executive Program

AI in Action: Strategic Approaches for Businesses

SBS Swiss Business School > Executive Education > Certificate Courses > AI in Action: Strategic Approaches for Businesses

Artificial intelligence is no longer a distant concept reserved for large enterprises. Businesses now have unprecedented opportunities to introduce advanced AI solutions that streamline processes, enhance customer interactions, and spur growth. This three-day executive education course provides a comprehensive roadmap for managers who seek to integrate publicly available AI tools such as ChatGPT, Claude, and Gemini or AI agents into their business environments. Participants discover actionable methods, real-world examples, and clear strategies to build a competitive edge with AI.

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Course Information

Format

On-Campus or Live-Virtual

Costs

1,950 CHF*

Date

Option 1:

16-18 May 2025

Option 2:

03-05 Oct. 2025 

Course Outline

Module 1: Exploring the AI Landscape and Its Relevance for Businesses
This module shows how artificial intelligence has moved from theory to practical applications. It examines how businesses can harness advanced technologies without excessive costs or resources. Participants see concrete examples of AI success stories from smaller enterprises and explore common misconceptions and risks. The discussion focuses on achievable outcomes that move beyond hype and align with real business needs.

Module 2: Practical Tools and Applications
This session introduces ChatGPT, Claude, Gemini, and other accessible AI platforms that can optimize workflows, automate repetitive tasks, and provide deep insights for decision-makers. Live demonstrations illustrate how each tool addresses distinct business objectives, such as content creation, analysis of customer queries, and proactive service initiatives. Participants learn how to assess platform suitability, evaluate vendor support, and build quick wins for immediate value.

Module 3: Infrastructure, Data Analytics, and Resource Allocation
This module provides a roadmap for laying the groundwork for AI initiatives. It clarifies data collection, storage, and cleansing, as well as the need for robust cloud services and cybersecurity measures. Discussion centers on resource allocation that respects budget constraints, and it includes practical guidance for identifying and training in-house talent. The end result is a realistic framework that helps managers develop AI strategies suited to their organizational capacity.

Module 4: Implementation Approaches and Project Management
This session highlights agile and iterative approaches that guide businesses through the lifecycle of AI adoption. Participants analyze pilot projects, ways to structure effective project teams, and methods to work with trusted third-party vendors. They also learn how to monitor and measure progress through predefined milestones and make informed decisions about scaling AI initiatives. This module helps managers minimize risks, control costs, and deliver projects on time and within scope.

Module 5: Governance, Ethics, and Long-Term Sustainability
The concluding module addresses corporate oversight, ethical conduct, and regulatory compliance. Participants explore transparent practices that reduce bias and foster trust with employees and customers. They also gain insights on how to prepare for emerging regulations and anticipate future AI trends. This session provides guidance on sustainable governance structures that ensure AI-driven systems remain secure, adaptable, and aligned with strategic objectives.

 

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    *Payment Policy

    • Registration fee of 150.- CHF (part of the overall course fee) is non-refundable when the participant cannot attend.
    • Invoiced 3 months prior to course start
    • 100% Refund 4 weeks prior to course start
    • 30% Refund 2 weeks prior to course start
    • 0% Refund less than 2 weeks prior to course start

     

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    [email protected] 

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    8302, Kloten-Zurich
    Switzerland

    Mon – Fri 08:30 – 18:00

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