Demands on managers and specialists have never been greater. In an atmosphere of volatility, uncertainty, complexity, and ambiguity, you need to act more decisively and think more strategically. Our one month on campus and online blended general management program provides middle managers and specialists the opportunity to gain a fresh perspective in a learning environment second to none.
SBS – Swiss Business School General Management Program (GMP) will prepare you to meet the increased demands and give you the knowledge, skills, and instincts to reach new career heights. In the process, you will:
The SBS Swiss Business School GMP has a strong focus on the Swiss success and approach to doing business. Since 1993 the World Intellectual Property Organization’s (WIPO) Global Innovation Index shows Switzerland as the most innovative country in the world – 30 consecutive years. Benefit from the Swissness of the program and join us in this highly interactive experience.
This course focuses on middle managers and specialists.
One week of the program will take place on our Zurich-Kloten Campus. During your visit to Switzerland you will have the chance to meet and learn from business leaders in their companies, discuss with industry speakers and exchange experiences with peers over Swiss delicacies. The rest of the program will be online.
Module: Finance and Accounting for non-financial Managers
This module is designed to teach the basics of accounting, financial terminology and the techniques of financial analysis. You will learn how to address and communicate financial problems more effectively, how to identify relevant financial information, and how to apply the financial analytical skills needed to make more informed business decisions. An appreciation of accounting and finance is a prerequisite for understanding the financial success and financial stability of any organization, which is summarized in the balance sheet, income statement and cash flow statement.
Topic 1: Fundamentals of accounting
Topic 2: Understanding the income statement (P&L) and financial ratios
Topic 3: Evaluation of financial performance
Topic 4: Performance management and control systems
Topic 5: Capital budgeting
Topic 6: What is value?
Module: Leadership in Transition
This module helps you to reflect on your individual leadership style and develop a plan to expand your comfort zone. Strengthen your coalition-building and influencing skills, and learn how to use power constructively. Examine the best practices for managing change. Learn about the systemic factors in your work environment and in your own behavior that can work against your plans.
Topic 1: What leaders really do
Topic 2: A matter of style
Compare and contrast yourself with a variety of leaders whose styles we analyze through videos and film.
Topic 3: Leading your team
Few leaders make decisions alone.
Topic 4: Building effective networks
Effective leaders instinctively build coalitions and use their informal networks to get things done.
Topic 5: Feedback and coaching for change
True leaders continually seek self-improvement, using feedback as a way to gauge their progress.
Through active role play, peer coaching and in-class analysis of your personal style:
Module: Contemporary Marketing
Marketers need to be able to identify the key influences on the future drivers of the organization and match those with organizational resource to determine future direction. This module will enable you to evaluate the potential impact of emerging contemporary marketing challenges and apply strategic thinking to develop future strategies.
Topic 1: Dynamic Marketing Environment
Critically analyze the changing dynamics of an organization’s environment
Determine the key business drivers for organizational success
Topic 2: Develop creative thinking
Evaluate the relevance of emerging marketing challenges to the organization’s future direction
Critically assess the contribution of those challenges to the value creation of an organization
Topic 3: Create insight, vision and direction
Demonstrate a clear understanding of how the organization can develop a positive response to emerging challenges
Recommend resource-led innovative approaches to contemporary marketing challenges
Module: Strategy and Innovation
The Competitive Strategy and Innovation module empowers strategic leaders to make informed decisions about fostering and resourcing the right innovations for the most positive business impact, and is relevant for all professionals impacted by disruption. You’ll discover frameworks that can be used to evaluate your existing resources, stimulate and manage innovation, and build a long-term competitive strategy. The course also illustrates several practical examples of innovation in response to the COVID-19 disruption. Using tools such as design thinking, blue ocean strategy, and customer journey mapping, you’ll be better equipped to drive your business forward in the face of uncertainty. Leverage organizational resources to set your company apart and drive innovation for business performance.
Topic 1 The resource-based view of the firm
Learn about the key concepts that define a resource-based perspective of competitive strategy and innovation.
Topic 2 The trade-off between value creation and value capture
Learn more about coopetition, value creation, and the trade-off between value creation and value capture.
Topic 3 Value proposition and strategic resources
Learn how to leverage strategic resources to protect a unique value proposition.
Topic 4 Cumulative resources and internal organization
Learn about leveraging cumulative resources to bolster your organization’s unique value position.
Topic 5 Innovation, competition, and blue ocean strategy
Use the concept of the blue ocean strategy to suggest changes in competitive positioning.
Topic 6 Disruption and competence destruction
Discover how agile organizations can resource the right innovations.
Topic 7 Design thinking for an innovation system
Learn about the design thinking process, and how it applies to an organizational context.
Topic 8 Customer journey mapping and innovation in practice
Reflect on how you might be able to apply innovation systems in your organizational context.
Module: Strategic Negotiation
In our Strategic Negotiation module, you will learn the foundational skills and knowledge needed to negotiate effectively and strategically. Discover your personal style and develop a systematic approach to a variety of challenging business situations through a set of interactive, increasingly complex mock negotiations. Build the confidence to navigate win-lose situations and transform them into win-win opportunities. Whether you negotiate on behalf of your organization or on behalf of yourself, this course will train you to use sophisticated strategies for securing better deals.
Module: Business Simulation
Over the period of the whole course you will apply your gained knowledge in a business simulation competition in groups. This real life simulation lets you make all the management decisions to run successfully a business in a competitive environment.
SBS Executive Education
Mon – Fri 08:30 – 18:00