The world is changing. Customer demands are changing – rapidly and unforgivingly. In the new economy, where media consumption is becoming increasingly fragmented and consumers are being bombarded daily by information, the role of marketing has never been more complex.
Marketing strategy isn’t confined to a marketing team. By understanding how to align marketing strategies with business strategy, high-performing business leaders make better decisions about their products, services, customers, brand, and competition.
Our 3-day Strategic Marketing in a Digital World course goes beyond traditional marketing practices and helps you learn how top brands are applying cutting-edge AI, automation, and customer journey mapping to make better decisions and gain efficiencies.
This certificate course counts towards the Diploma in Advanced Management.
Module 1: Building Resilience and Agility against Resistance
Module 2: Organizational Culture and Behavior
Module 3: Cultures and Change
Module 4: Creating successful teams
Module 4: Change in the corporate lifecycle
Module 5: Finding the problem and the solution