Executive Program

Strategic Marketing in a Digital World

The world is changing. Customer demands are changing – rapidly and unforgivingly. In the new economy, where media consumption is becoming increasingly fragmented and consumers are being bombarded daily by information, the role of marketing has never been more complex.

Marketing strategy isn’t confined to a marketing team. By understanding how to align marketing strategies with business strategy, high-performing business leaders make better decisions about their products, services, customers, brand, and competition.

Our 3-day Strategic Marketing in a Digital World course goes beyond traditional marketing practices and helps you learn how top brands are applying cutting-edge AI, automation, and customer journey mapping to make better decisions and gain efficiencies.

This certificate course counts towards the Diploma in Advanced Management.

Course Information

Format

On-Campus

Costs

2,950 CHF*

Date

Option 1:

23 June – 25 June 2023

Option 2:

09 Dec – 11 Dec 2023

 

Course Outline

Module 1: Building Resilience and Agility against Resistance

  • Dealing with Difficult People
  • Steering through Turbulence
  • Resilience Principles
  • The Art of Agility
  • Stakeholder mapping

Module 2: Organizational Culture and Behavior

  • Organizational Culture and Climate
  • Shifting Internal Perceptions
  • Encourage Positive Workplace Behaviors
  • Creating a New Normal

Module 3: Cultures and Change

  • Hofestede’s cultural dimensions
  • How to manage informal institutions
  • How diversity creates strength and innovation

Module 4: Creating successful teams

  • Personality styles (Belbin)
  • Management- and mismanagement styles
  • Management window
  • Situational leadership model

Module 4: Change in the corporate lifecycle

  • Personality styles (Belbin)
  • Management- and mismanagement styles
  • Matching management styles and development cycle

Module 5: Finding the problem and the solution

  • Data collection tools
  • How to manage informal institutions
  • Empowerment of teams
  • Making the new permanent

 

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    *Payment Policy

    • Invoiced 3 months prior to course start
    • 100% Refund 4 weeks prior to course start
    • 30% Refund 2 weeks prior to course start
    • 0% Refund less than 2 weeks prior to course start

     

    Department Contact Info

    General Inquires

    SBS Executive Education
    [email protected] 

    Flughafenstrasse 3
    8302, Kloten-Zurich
    Switzerland

    Mon – Fri 08:30 – 18:00

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