In an era defined by constant change and uncertainty, the ability to anticipate future trends, risks, and opportunities is more critical than ever for the survival and success of any organization. Traditional strategic planning methods often fall short in preparing businesses for the ever-changing external environment. This is where the twin disciplines of Strategic Analysis and Corporate Foresight come into play. Our 3-day Strategic Analysis and Corporate Foresight certificate course gives you the tools to navigate the corporate future.
Analysis and Corporate Foresight provides participants with a in depth understanding of the analytical frameworks and foresight tools to create better strategies.
This certificate course counts towards the Diploma in Advanced Management.
Dr Michael Gerlich is a senior lecturer and researcher at SBS Swiss Business School. He is the author of the Handbook of Strategic Analysis and Corporate Foresight and published in several journals on the subject. His research focus is on Strategic Management, Leadership & Change as well as Consumer Behavior. During 25 years, he has worked as an adviser to the Prime Minister of Kyrgyzstan, the Cabinet of Ministers in Uzbekistan and various Ministers for economic affairs in Azerbaijan, in addition to holding leading positions within the Industry. As a CEO, Dr Gerlich led in the FMCG food sector for the past 10 years international production and distribution organizations.
Strategic Analysis provides you with the tools to dissect the complexities of your industry and make sense of your organization’s positioning. You’ll learn methods for analyzing competitive forces, understanding customer behavior, and internal capabilities.
Corporate Foresight goes beyond analyzing the present and dives into the future. It equips you with the methodologies to identify future market trends, potential disruptions, and untapped opportunities. By looking at plausible future scenarios, you can make better-informed decisions today.
Module 1: Fundamentals of Strategic Analysis: You’ll learn about classic frameworks and the new 360 Management Framework and how they help in formulating strategy.
Module 2: Introduction to Corporate Foresight: We’ll explore tools like Scenario Planning, Delphi Method, Futures Wheels to anticipate future changes in the business environment.
Module 3: Integration and Case Studies: We’ll combine Strategic Analysis and Corporate Foresight to work through real-world case studies, demonstrating how these disciplines come together to inform actionable strategies.
By the end of this course, you’ll not only understand how to analyze your company’s current strategic position but also how to anticipate the strategic challenges and opportunities that lie ahead. You’ll leave equipped with frameworks and methodologies that empower you to take control of your organization’s future, rather than merely reacting to external changes as they occur.