This course builds on the product differentiation and market focus concepts developed in MKT315 Strategic Marketing. This course completes the discussion of the three forms of obtaining a competitive advantage with a focus on strategic options available to compete on overall low cost. Approaching strategy as a philosophy allows incorporation of understanding and managing change and in developing the organizational culture needed to cope with the change.
Learning Outcomes:
- Explain the theoretical basis of strategic management
- Explain and evaluate methods of obtaining a competitive advantage
- Assess corporate strategy from cases and news articles
- Generate recommended strategy options based on the assessments
- Describe change management techniques for implementing recommended strategy options
- Evaluate corporate culture in organizations and its role in change management
