Strategic Leadership and Change

Course ID
MGT330
Level
Undergraduate
Semester
6
Credit
5
Method
Lecture

This course builds on the product differentiation and market focus concepts developed in MKT315 Strategic Marketing.  This course completes the discussion of the three forms of obtaining a competitive advantage with a focus on strategic options available to compete on overall low cost. Approaching strategy as a philosophy allows incorporation of understanding and managing change and in developing the organizational culture needed to cope with the change.

Learning Outcomes:

  • Explain the theoretical basis of strategic management
  • Explain and evaluate methods of obtaining a competitive advantage
  • Assess corporate strategy from cases and news articles
  • Generate recommended strategy options based on the assessments
  • Describe change management techniques for implementing recommended strategy options
  • Evaluate corporate culture in organizations and its role in change management
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