Research Methods in Management

Course ID
THE 700
Term 4
ECTS Credits

The course facilitates the development of skills necessary to design ethical research projects that lead to efficacious decision-making.  Special attention is given to identifying pertinent research questions and relevant variables or factors that need to be considered in answering those questions; this stage of the research project includes analyzing and synthesizing related literatures.  Instruction then moves on to identifying and developing ways to collect data with respect to the study’s research questions.  Establishing validity and reliability in survey designs is stressed.  Students learn about sampling procedures and generalizing sample-generated data to larger populations.  With respect to research questions and the nature of variables, students will learn to use at least one of a number of statistical tests available in Microsoft Excel.  The learner will explain the statistical and practical significance of results generated by scenarios analyzed by statistical tests.

Learning Outcomes:

  • Summarize literature on a business problem or issue
  • Compare and contrast validity and reliability
  • Construct a 10 to 20 question survey form using a Likert Scale (1-5)
  • Explain probability theory and how it relates to sampling procedures
  • Demonstrate the use of Microsoft Excel as a data analysis tool
  • Perform six to seven statistical tests using Excel and hand-held calculators
  • Compare and contrast statistical and practical significance as they relate to given problems
  • Write assessment of the results of a series of statistical tests