Entrepreneurship and Corporate Venturing

Course ID
ENT540
Level
Graduate
Semester
Module
Credit
5
Method
Lecture

This course introduces students to the basic activities required to successfully manage an entrepreneurial enterprise. Topics include generating entrepreneurial ideas, assessing the potential of new ventures, developing business plans, attracting capital, and taking a business public. In addition, legal issues associated with new ventures will be discussed.

  • Understand the “entrepreneurial mindset” and behavior.
  • Understand the entrepreneurial process.
  • Be able to recognize and properly assess opportunities.
  • Be able to analyze and formulate business strategies.
  • Be able to develop “go to market” business plans.
  • Be able to assess resource requirements.
  • Know the issues involved in attracting and incentivizing talent.
  • Know the strategies to target and market to customers.
  • Understand product and pricing strategies.
  • Be able to build and leverage networks.
  • Understand the major reasons for start-up failure.
  • Be better able to understand/estimate capital and financial requirements of business ventures.
  • Understand the legal implications of entrepreneurial ventures.
  • Being able to present to and work with investors effectively.
  • Be better able to anticipate and deal with common startup problems.
  • Be better able to harvest business opportunities.
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